Google Tag Manager: 7 Tips to Get Started

With Google Tag Manager, it’s never been easier to update your website tags.

If the goal is to get your website in with Google, learning how to use it to its full potential is worthwhile.

Google Tag Manager makes it easy to update your tags without having to wait for your developer to do it. It adds and updates AdWords, Google Analytics, Firebase Analytics, Floodlight, and even 3rd party tags without much pre-existing coding knowledge.

You will be able to have more control than ever over what you’re tracking and feel more empowered than ever before as a business owner!

Are you feeling like you’re behind the mark already? Don’t worry. Even some of the best digital marketing pros are still learning about how GTM can unlock the amazing potential of your website.

Here are 7 tips to get started with Google Tag manager:

1. Take Preventative Measures so as Not to Interrupt Your Site

As with any new tool, it’s a good idea to protect what you already have so the site keeps working while you’re still learning how to use it.

You’re dealing with code and one slight move may throw things off and then you’ll have no other choice than to wait for your developer to help.

One of the best ways to do this is to encapsulate the JavaScript with a Try Catch. If anything goes wrong, Google Analytics may stop working for you but your site won’t!

2. Set GTM Right from the Start — Keep It Simple

There are lots of accounts, containers, and tags to choose from and it can be easy to get confused in the beginning. That’s why it’s suggested to keep things simple, at least at first until you get the hang out things.

First things first — in order to prevent tracking and diagnosis issues, it’s important to set things up correctly. Unless you are a large agency there’s no need to over complicate things.

Set up your Google Tag Manager with only one account per company and one container tag per website. That’s what Google recommends, even though it’s possible to set up more than one.

You can always add, but it’s more difficult to peel back the onion layers once you’ve started peeling. You’re already new to the program, and if you’re adding too many elements too fast, we suspect you may not stick to doing it on your own.

2. Tips for Triggers and Tags

Triggers are a big part of the Google Tag Manager process and they must evaluate to either true or false at run time. You have to set them up first before setting up your tags.

This is done by either creating new triggers or choosing triggers from the triggers menu. You can make exceptions as well.

Tags are snippets of code and with GTM, you can add a single container code to any page on your site without having to ask your developer to take care of it for you.

That’s a big deal for the whole team, isn’t it?

4. Folders and Containers

There are strategies to keep everything organized so things don’t become a mess. Here are a few ways that can help:

Include the track type. Examples include invent, social, and transaction.

Include the page/subdirectory in the name of the tag.

Describe each trigger

Don’t underestimate how much labeling everything correctly will help.

3. Yes, You Can Migrate a Complicated Site to Google Tag Manager

If your website has been around for a while, chances are it’s not super clean and it’s been through a few hands. That probably means a lot of tags.

The biggest challenge you’re bound to have is double tagging, which is messy and not good for SEO. Some of the old tags may even be using Asynchronous Google Analytics.

Your first move should be to go through the process of having the tag manager tell Google Analytics that it came from tag manager.

4. Set Up Automatic Subdomain Tracking

When you set up your Google Analytics code, specify that you would like subdomain tracking ‘on’. The Universal Google Analytics snippet will automatically start tracking your subdomains.

This will ensure that session tracking is accurate and you’re getting a clear picture of the journey your website’s visitors are taking.

5. Remarketing with Google Tag Manager

With Google Tag Manager, you can easily identify your remarketing audiences and align your Google Analytics with ad layers in the Google Merchant Center.

This is next level tracking that’s great for centralizing the results your website traffic.  Knowing where your conversions are coming from is incredibly useful.

You can even send attributes of viewed products from Google Tag Manager over to Google Analytics.

6. Using Data Layers

Google Tag Manager is at its finest when it’s being used alongside a data layer. This is done by placing a GTM container’s JavaScript Snippet in your website’s source code.

The options for data layers are plentiful — push commands, page categories, or transaction values are a just a few things that can be added.

Using a data layer is great for tracking conversions such as newsletter signups, purchases, or when a visitor adds a product to their cart. It goes a long way when it comes to learning about the behavior of your potential customers and clients.

Once you set it up, you can adjust it and continue to add. Conversions are just as important to track as traffic.

7. Take a Fundamentals Course

If you’re having trouble grasping how to use Google Tag Manager or you’re feeling a bit nervous about poking around, Google offers a free course that can be very helpful.

It gives you the basics and some forward-thinking tips regarding strategy. Instead of running to your developer, start with the course and follow the steps that Google gives you.

Would you like to work with a company that already knows the ins and outs of marketing your website and that you can add to your GTM suite? Or perhaps take the reins and set things up for you?

Contact a marketing team with over 100 years of combined experience. We will be happy to help!

How to Scale Your Business By Leveraging Digital Marketing

You already know just how crucial digital marketing is to the success of your business. But if lately, business has plateaued, or you’re not seeing the conversions you want, your plan may be in need of a little help.

In this post, we’re giving you the top 10 industry tips on how to scale your site, leverage your digital marketing strategy, and get more visitors to your site.

You can’t afford to skip this post.

 

1. Focus On Quality Link-Building

One of the first steps in determining how to scale your site properly is to look at your link profile. This is affected not just by the number of links to your site, but also by the quality of who is linking to you. 

Ask yourself: who are the bloggers you read when you need news about your industry? There’s nothing wrong with asking them to link to you in a post, and it’s even better if you can get them to write a guest post for your blog – and vice versa!

Remember: more eyes on your page = more conversions, and more traffic, which will boost you in the rankings.

 

2. Track What’s Working, And What’s Not

When learning how to scale your site, how do you expect to increase your conversions and keep track of popular posts if you’re not constantly analyzing your data?

Look into both professional digital marketing services and programs that will generate user reports. These reports will tell you what pages are your most and least visited, where your visitors are coming from, and where they go when they leave your site (and a lot more.)

Constantly ask yourself what’s working, and what needs improvement: otherwise, you’ll get left behind.

 

3. Set Serious Goals…

When you’re in the process of leveraging your digital marketing strategy, you need to be sure that the goals you’re setting are in line with your current phase of business.

If you aim too high, all you’ll end up doing is wasting time and resources.

Also, get specific about your goals. Instead of saying, “I want to grow my business” say “I want to create a post about an upcoming public event at my company, and get 50 confirmed online RSVPs.”

 

4. And Don’t Forget About Deadlines

A good sign of whether or not these goals are truly attainable is whether or not you’re able to achieve them by a set deadline. 

Be firm – and if you don’t make it, evaluate how you can re-adjust your strategy or the goals themselves to make them more realistic.

To keep you on track, make a calendar for daily web content, social media posts, and website updates and tracking.

 

5. Know Your Competitors

We’re not saying you need to copy everything they’re doing – but if they’re outranking you, it’s for a reason. You need to know what that reason is. 

Spend some time on their sites, evaluate what’s working and what’s not, and ask yourself if your level of direct customer engagement, both in-person and online, is on the same level as theirs. 

Don’t think for a minute they’re not already checking out your site.

 

6. Do Your Research

You wouldn’t walk into a business meeting unprepared, right?

Well, the same goes when you’re looking for ways to leverage your digital marketing strategy. 

If you’re not up on the latest trends, it’s going to show in everything from your conversions to your website design. 

Spend some time every day doing a little research on the latest news, hot topics, and trends in digital marketing – and add your voice to the conversation by blogging about them, implementing them in your design, or simply passing them on to members of your team.

 

7. Make Sure You’re Using The Right Keywords

These days, it’s not enough to hope you’ve mastered how to scale your website because you’ve keyword-stuffed your content with the same phrase 15 times. 

In fact, you’ll need to do some pretty thorough keyword research, especially as now, the exact wording of the phrases you use can affect your rankings. 

Also, make sure you’ve included keywords in the headings of your sections, as well as your titles and HTML tags.

 

8. Work With Influencers On Social Media

To be the best in the business, you need to show you have relationships with the major players in your field. Influencers are people with high social media followings, or known figures, in your industry. 

Working with an influencer is a great move to make when planning how to scale your business. In fact, customers you get through an influencer campaign have a 37% higher retention rate than those you get elsewhere.

In addition to tapping into guest bloggers (as mentioned above) also reach out to social media influencer about them giving you a promotion on Instagram, Twitter, and Facebook. It’s great exposure – and it’s a guaranteed way to connect you with people already interested in what you have to offer.

 

9. Move To Responsive Design To Increase Conversions

Obviously, when looking for tips on how to scale your site, you know conversion plays a huge role. 

How can you increase yours?

Look at how your mobile conversions are doing as compared to your desktop ones. Likely, they’re a bit behind. To get more out of your mobile market, make sure your website has a mobile version (or even an app!) and that your full site is equally accessible on mobile devices and tablets.

 

10. Optimize Your Site Design

Unless your website is intuitive, easy-to-use, and your landing pages are packed with quality information, users are going to navigate away quickly

Remember that the length people spend on your site, AKA “dwell time” impacts how you’ll fare in the rankings. 

When working out ways for how to scale your site, make sure your user experience is on point. Check for broken links, update your landing pages frequently, and make sure your contact information is centrally located.

 

You Know How To Scale Your Company With These Tricks – Now, Implement Them!

Thanks to this list of the top 10 digital marketing leveraging strategies, you’re ready to make this your most profitable quarter ever. 

Ready to learn even more about how to make that happen – and fast? Get in touch with a member of our team, or just spend some time on our website to learn more about the services we offer.

The 8 Content Marketing Trends You Need to Know Today

Changing consumer’s preferences and behaviors can make effective content marketing hard. Discover this year’s content marketing trends here!

You don’t like to brag, but you think that you’re the last person that needs to be told that content is king.

You know that content is important, that’s why it’s been a part of your marketing plan since day one.  You have a very rigid blog publishing schedule, and your social media schedule is even more impressive.

You know how to content market, but do you know the content marketing trends in 2017?

 

Current content marketing trends

Content marketing trends are in a constate state of flux.  One minute everybody wants to be in Snapchat making stories, the next they’re on small forums hoping to make posts go viral.

There isn’t a science to perfect content marketing, but there are certain things that are hot right now.  If you want to market your content the right way, consider using some of these trends in your newest content marketing plan.

 

Go native

Native advertising is a term that’s in the mouths of nearly every marketer, but few know what it truly means.

Native advertising is a simple term for a big concept: advertising material (whether it’s written, audio, or video) that looks like it belongs on the platform it’s being promoted on.

The sponsored content you see included along with a site’s regular content is an example of native advertising.  It’s one of today’s biggest content marketing trends, and when you’re thinking about revamping your content strategy paid content is a must.

Native advertising doesn’t just blend in with the usual site content, it’s also informative and useful to the user.  

Whether it explains an important concept or is related to the main content displayed on the page, any kind of content used for native advertising has to add value for the user.

 

Get great friends

If you want to make sure that you get the best customers, you need to have a messenger that knows what they’re looking for and what they need.

Sometimes the messenger needs to be you, but other times it can be someone else.

Influencer marketing involves getting an established brand ambassador to promote your product, and it’s one of the latest content marketing trends.  

This brand ambassador can be a popular YouTube user or a blogger with higher views.  The only stipulation is that they should be an expert in what you’re selling.

If you sell clothes or make-up, your brand ambassador should be someone that does popular make-up tutorials or is always Snapchatting their outfits.  If you sell unique customized gaming equipment, your brand ambassador should have a YouTube page full of Let’s Plays and ample amounts of game reviews.

 

Make content that stands out

Want to know a good rule of thumb before you write any blog post or create any video?

Do a quick Google search of the title you’re trying to use.  If you can find exact match results, or results that are very similar to what you were planning on doing, you need to find a new topic to write about.

Nobody wants to read or see the same thing repeatedly.  That’s why whatever kind of content you publish needs to be original.

In the past, people would nearly duplicate content they thought was useful or popular.  It’s okay to get inspiration from things you like, but they shouldn’t be carbon copies.

Originality is important when it comes to content.  There are no content marketing trends that can trump having something that’s unique. 

 

Ditch old SEO trends

Remember back in the day where you had to bold, italicize, and underline nearly every keyword if you wanted to improve your rankings?  Did you ever have as many links to other internal pages on your website to help with interlinking?

Those practices should be in the past, and if your website has any traces of old SEO practices they need to be scrubbed away.

Old SEO practices don’t just make content look bad, they can also be negatively affecting your rankings.  

Google updates can penalize old SEO tactics that could be interpreted a spammy or outdated.  Your site content needs an SEO update if you want to stay up to date on current content marketing trends.

 

Have a stellar e-mail marketing campaign

E-mail marketing is still a big part of any effective content marketing strategy.

In the past, some marketers would try to send out as many e-mails as possible and would only look at the open rate of send mail to determine success.  Today’s e-mail marking is a bit more nuanced.

Good marketers look at click-through-rates, link clicks, and other important metrics to determine success.  

Just make sure that you’re sending out good content every time you send out an e-mail.  If you pair that with the right success metrics, and you’ll make a content marketing plan you’re happy with.

 

Get into video

Think about the last time you saw video content online.  For some of you, it was minutes ago when you were on social media, or it could have been when you opened a website.

The bottom line is that video content is popular, and if you want to use the latest content marketing trends you need to have good video content.

Thanks to the popularity of camera phones, it’s easier than ever to produce good video content.

Consider doing a tutorial on something simple to grasp, or just a day in the life post.  As long you produce something that’s valuable to the viewer, video is the right way to go.

 

Go live

Do you feel like you’ve taken video as far as it can go in your content marketing plan?

Instead of recording something and saving it for later, why don’t you do something that’s a bit more in the moment?

Live streaming is one of the top content marketing trends.  Facebook, Instagram, and Snapchat have made it easy to live stream content.

Live streaming is perfect for events or time-sensitive content.  But always remember, there’s nothing wrong with doing it on the fly!

 

Think about new ways to present content

You’ve written blog posts, planned infographics, and made plenty of videos.  What’s next in terms of content marketing trends?

The easiest way to stay up to date on the latest marketing trends is to think about new ways to present what you want to say.

Google cardboard has made it easy for people to make immersive VR experiences.  Other companies have found ways to integrate VR and AR into their marketing.

The important thing is to always stay on top of the latest trends.  Don’t be afraid to try something new, or market in a different way.

 

Continue the convo

Do you have questions about the some of the trends we covered?  Did we miss one of your favorite new content marketing trends?  

Tell us about it in the comments.

How to Increase Blog Traffic With Videos

Looking for advice on how to increase blog traffic? Look to the almighty video. Here’s why you should add them – and how to do it.

When was the last time you read a text-heavy website?

You may love to read books and articles of interest and may see yourself as a voracious reader.  But when you take the time to think about it, when was the last time you gave a website the same attention you’d give a good book?

Website content shouldn’t be written like a book.  

People want scannable content they can glean information from in a few seconds.  In fact, people want to read as little as possible. 

That’s why when people ask how to increase blog traffic, most marketers would advise them to start making their own video content.

 

The benefits of visual content 

If you want a solid content strategy, videos need to be a part of it.

There’s no doubt that video is quickly becoming the preferred form of content online. It’s estimated that 79% of all online content will be video based by 2018.

There are a variety of reasons why video is king.  Advances in mobile and internet tech had made it much easier for people to create and upload videos.  

There’s also no denying that people are naturally drawn to the medium.

People don’t have long attention spans and they only seem to be getting shorter. Video is the perfect form of content to grab people’s attention.  

They don’t have to read or put much effort into being engaged, it just happens as they listen and watch.  

59.1% of marketers believe that video content has the best amount of ROI. Sometimes even having the word “video” in a subject line can make readers more likely to open an email.

 

How to increase blog traffic

If you want to figure out how to increase blog traffic the answer is simple: You produce and post more video content.

You don’t need to be a professional videographer to produce videos people will want to watch.  Your smartphone or laptop camera can easily make something that looks nice and people will want to see.

Since you already have the equipment, we should mention some tips that can help you on your video editing journey.   

 

Start small

Still feeling a bit worried about producing your own content?

While you get into the swing of things, there’s no rule that says you can’t post relevant existing content on your blog.

Do you have a favorite YouTuber that seems to know everything about your industry?  Did you find a video that made you laugh and you couldn’t help sharing on your Facebook?

Embed them in a blog post!

Before you figure out how to increase blog traffic with your own content, share other videos.  Because of the added video content, and you’ll be a bit more comfortable working in the medium.

 

Don’t neglect audio

If you’re making a video you’re focused on visuals, but that doesn’t mean you should forget about audio.

Have you ever seen a great looking video with difficult to hear audio?  There’s nothing less appealing than having to turn up your volume to only sort of hear a video.

Your phone or laptop should have a microphone, but it may not the best for filming. Buy an external microphone you can simply plug into your recording device. Your audio will be crisp, clear, and easy to listen to.

You also should make sure that you aren’t recording in a noisy environment.  A barking dog or noisy fan may not bother you much, but they can easily show up on an audio track.

 

Consider screen capture

Do you feel like you lack a powerful presence when you’re being filmed?  Do you just not feel comfortable being the sole focus of the video?

Do you just not feel comfortable being the sole focus of the video?

If you’re feeling a bit camera shy, why not do a screen capture video? Screen capture could be the answer to your question about how to increase blog traffic with videos. 

Recording your screen can give your readers (or watchers in this case) a new kind of how-to post to enjoy.  You can still incorporate step by step instructions, but now they’ll have visuals to help them along the way.

 

Go beyond your blog

We know that the topic of this post is how to increase blog traffic with videos, but they can do much more than help increase your page visits on your blog.

If you produce good video content, you shouldn’t keep it on your blog.  That great content deserves to be seen as much as possible.

If you have a video you’re really proud of consider posting it on your home page.  It can give new visitors a look into your business and gives them something different from the traditional text-heavy home pages.

You should also post your videos on your social media accounts.  Video content is very popular on Facebook, Twitter, and Instagram.  You could increase your followers and find a new way to engage them.

You should also create a YouTube page for your company.  It helps with exposure and gives people one place to find all of your video content.  

 

Don’t forget your description…

Video content can engage your audience, but they’re still going to have to learn a little about what they’re going to watch.

Write a nice lead-in to your video whenever you post.  Give the viewer just enough information about your video without giving away all of your content.

When you’re writing your description you should think about SEO and use relevant keywords.  A few strategically placed keywords can help new people find your content.  

 

…Or your tags

There are millions of videos on YouTube.  How do you think people find relevant content when there’s so much to sort through?

Tagging videos with the right keywords can help ensure that the right people see your videos.  Do a little research to see what your target audience is searching for, and make sure you use those tags when you upload.

It’s also important to realize that tags work best when they’re specific, not numerous.  Don’t bog down your video with any tag you can think of.  Only choose the most relevant tags for your video.

 

Lights, camera, action!

Now that you have all of the info you need, you’re ready to start using video in your blogs.  We want to see what you’ve come up with!  Post your results in our comments section.  

We want to see what you’ve come up with!  Post your results in our comments section.  

If you want to maximise your content marketing and see results for least effort, just book a consult. 

9 Tweaks That Turn Content Writing Into Writing for SEO

You want to write content that gets your site found – and that means writing for SEO. Here are 9 simple tweaks you can start using today.

Are you writing high-quality content that’s driving next to no traffic to your website?

You’re not alone.

Many companies make the big mistake of believing all they need to do to become an SEO powerhouse is to write fresh content. While original, well-written content is an essential part of SEO practices, there is much more to it than that.

Fortunately, you can master writing for SEO with just nine little tweaks.

 

Keyword Research

You must adopt an SEO mindset.

You are no longer writing solely for the customer. You must also write for Google.

For Google to take notice of you, it has to understand what you are talking about, which is where keyword research comes in.

You must identify the words and phrases people are looking for in the search engine results pages (SERPs), and naturally place them in your fresh, high-quality articles.

So, if Google likes what it reads, you will shoot up the SERPs and will drive more traffic to your website.

Also, there are different Keyword categories, such as:

  • Branded (a name)
  • Long tail (sentences/phrases)
  • Naked links (a URL)
  • Generic (CTAs, such as ‘click here’ or ‘learn more’)
  • LSIs (variations of the main keyword)

For a successful keyword research strategy, you must identify what anchor text you can compete with online. Store the words and phrases in a spreadsheet that you can turn to when writing a new blog.

Don’t forget to make a note of how many times you have used a keyword within the content, so you can alter a strategy with each article.

 

Keyword Density

Keyword density doesn’t mean stuffing a blog with the chosen anchor text.

This isn’t 2010 and you will be penalised for it in the SERPs. What you must do is write high-quality content and naturally incorporate the keyword 2-3 times per 500 words.

You must also add the keyword into a catchy title that will engage readers, and try to place it within the first and last paragraph of an article. 

 

Meta Descriptions

Never underestimate the importance of meta descriptions.

Every page on your website must have a unique meta description, which is a summary of the content on that page. This little description will appear in the search engines. It is almost like an advertisement to encourage people to click on the link. 

So, make the reader believe they would make a big mistake if they failed to visit your website.

 

In-Depth Copy

While you should never write for writing’s sake, you also cannot afford to skimp on content when writing for SEO, either.

While you could say everything in 100 words, you must find something of value to say to your visitors.

Search engines tend to value longer articles over shorter copy, so strive for the 1,000 to 2,000-word count mark and create copy that’s no less than 300 words.

 

Header Tags

Header tags improve an article’s readability. 

Header tags indicate to Google that the article has moved onto a different subject, which makes it easier to categorise the content.

H1 tags are commonly used for the main title on the page, while H2 tags are used for the subsections throughout the article. If you need to divide the content into further sections, that is when you will work your way down from H3 to H6.

Never assume the reader is a novice.

For example, an SEO expert might read this blog to brush up on their knowledge of the different anchor text varieties. So they will scan to the section and will not need to read the sections on keyword density or meta descriptions – because they already know it.

 

Alt Tags

Alt tags are a handy way to provide the reader and Google with a description of an image when it fails to load. 

They can also be an effective way to incorporate a main or LSI keyword into the content, but the keyword must be used to accurately describe the image.

 

Internal Links

Internal linking should become your best friend when writing for SEO and the customer.

By incorporating links to other internal articles or pages, you can help a reader easily navigate their way around your website. This not only ensures you effectively engage with a visitor, but it will improve your bounce rate.

What’s more, the internal linking will associate the URL with the anchor text, which could greatly improve your ranking in the search engines.

Don’t forget to naturally incorporate the navigational links with the targeted keywords, too.

 

Faster Loading Times 

Slow load times result in a slow-performing company.

47% of consumers expect a website to load within two seconds or less.

Customers haven’t got the time or the patience to wait for a website to load, so they will simply click away to a competitor.

It’s not just customers who will have difficulty accessing your articles, either.

Search engines will struggle to crawl through your pages, so they will spend less time on your website, which means your content will become much more difficult to find.

Start by testing your website pages to identify how long it takes for text, images and other content to load. If your content is running slower than a snail, either replace it or delete it.

You should also optimize HTML, Javascript and CSS files to boost a site’s speed.

Improve your load time, improve your ranking. It’s that simple.

 

Sitemap

How can traffic find you if you’re not on the road?

An XML sitemap ensures the search engines can find every page on your website. You just have to submit it to the likes of Google, Bing and Yahoo!

The sitemap will make it easier for search engines to crawl through each page on a website, which will improve its ranking in the SERPs.

WordPress has a built-in sitemap installed, but some other content management systems do not. 

So, check if your CMS platform has a built-in XML sitemap. If it doesn’t, you should take the time to create one.

 

Writing for SEO 

Writing for SEO no longer means writing low-quality copy that’s stuffed with spammy keywords, which offer little no value to the reader.

Companies who deploy content marketing practices can receive 55% more visitors.

It is essential to create high-quality copy that complements your company’s objectives, the visitors’ needs and can aid online marketing, such as social media engagement and a ranking in the SERPs.

Are you looking to leverage content marketing as an ROI driver?

Talk to us, just make a booking here and we can help you.