Here’s exactly how you’ll benefit from a marketing automation strategy – and some tools you can use to get started.
Launching a product to deaf ears is the last thing an entrepreneur wants.
But that’s exactly what can happen if your marketing strategy falls flat. So how to keep your brand at the front of your customer’s minds?
A tight marketing automation strategy will do the trick.
Most people think of marketing automation as only email marketing but automation exists for social, seo, email and so many more activities.
Your business will reach its full potential through the efficiency of automation. This is the kind of strategizing that will guarantee your business generates higher revenue.
Automation is a powerful and proven successful strategy of marketing.
Let’s explore the awesome ways this method can benefit your brand.
What Is a Marketing Automation Strategy?
Marketing automation may seem a bit complicated at first. But once you get the hang of it, it’s pretty easy.
In fact, it quickly becomes a marketer’s dream.
Simply it is using logic with user behaviour to respond in the most appropriate and remove a whole host of manual tasks which can be completed… automatically!
Which Marketing Activities Can Be Automated?
The exciting news?
There are lots of activities that can be automated.
You can automate functions like:
1. Understanding your business’s industry traffic potential
Automation can also help you identify your competitors.
2. Finding keyword opportunities for your company websites
This is important for SEO and creating profitable business goals.
You can automate with a tool like Sistrex’s ‘Opportunities’ feature. It shows you keywords that you’re not targeting that your competitors are.
In the past, this keyword analysis was a time-consuming process.
With automation, you’ll get these insights in record time.
These terms can improve site relevance for other terms your audience uses.
10 Benefits Of A Great Marketing Automation Strategy
Increases Leads And Conversions
Companies using a marketing automation strategy often report higher conversion rates that non-users. Successful marketing automation can definitely increase your number of leads and conversions.
One survey reported 80 percent of marketing automation users saw leads increase. Seventy-seven percent saw their number of conversions increase.
Simplified Organizational And Marketing Tasks
Automated marketing replaces repetitive manual marketing tasks.
Marketing staff can then give more attention to more rigorous work. Productivity and revenue are consequently increased.
Smoother Workflow And Reduced Lead Times
Another benefit is smoother workflow.
Manually completing tasks often leaves room for error. However, automating tasks will systemize your marketing activities.
Reduced lead time is another value added.
The smoother workflow allows for more efficient scheduling, launching, and overall coordination. Marketing activities that typically take days can be launched in hours across multiple platforms.
You can create pre-determined ‘set-it-and-forget-it’ email campaigns. This content will send to the correct recipients at specific times keeping them engaged.
Marketers will then be free to tackle other business activities.
The streamlined nature of a marketing automation strategy will make your workflow a breeze. This efficiency will reward you with increased revenue!
Another great use of a marketing automation strategy?
You can automate your marketing to track which products visitors are interested in. Marketers can then further target their promotions to meet those interests.
This insight helps companies predict customer needs and wants.
Automated marketing can also identify anonymous visitors and uncover their contact information. This knowledge will help you keep your customers returning again and again.
The Right Marketing Automation Strategy Is Channel-Agnostic
What’s great about marketing automation is that can be used across various platforms. It can be used with email, SEO, social media and more.
It’s a centralized place for a variety of marketing activities. This ultimately makes your life as an entrepreneur that much sweeter.
Offers Relationship Marketing
Let’s talk about relationship marketing and how automation strengthens it.
Relationship marketing focuses on getting high customer satisfaction.
Their approval leads to better consumer retention rates. When customers are satisfied a business is bound to have retention and referrals.
A marketing automation strategy frees time for entrepreneurs to have more personal relationships with customers and prospects. Something as simple as a dynamically personalized email can quickly create a conversion.
Tracking And Monitoring Of Marketing Campaigns
Looking for a way to track your marketing expenses better?
Automation can take this task off your hands.
You can even monitor responses to your marketing campaigns. This will provide excellent insight into their success or failure. You can take the info and rev up for a new winning strategy!
Increase Web Event Success
Web events make up a huge portion of marketing automation strategy.
These interactive events can include webinars, webcasts, virtual conferences, demos etc.
Are you a marketer planning an event?
Integrating web events with popular web forms can save you a lot of time in organizing events. Web events also increase customer engagement and lead quality.
How To Start Benefiting From Your Marketing Automation Strategy
Ready to start the process of automating your marketing strategies online?
Follow these steps and you’ll be on your way:
Ready to soak up the benefits of automated marketing?
The main thing you want is for people to visit your website. You can start building your traffic by publishing unique content on your blog.
You’ve now attracted traffic to your site.
So it’s time to tell them what you want them to do. Use a Call-To-Action (CTA) button to give visitors a suggested next step.
Create A Convincing Landing Page
A landing page is where your potential customers land after clicking your CTA.
Here, you should convince your lead to complete any CTA suggested action. You want to have a highly effective landing page to land conversions.
A great way to attract leads is through creating useful content.
You could create infographics, tip sheets, eBooks and in-depth content. Use a drip campaign to soak up all your new conversions!
Analyze Your Success
Analyze data and check to see what’s working and what’s not.
Continue to bui
ld new content and landing pages. Keep your content fresh and bring in new visitors.
A marketing automation strategy will help your business rock at efficient customer engagement.
Ready to take your business’s marketing strategy to the next level? Book a consult with us today.
When it comes to social advertising platforms, you already know why they matter for your business.
But if you have questions, or need more specific ideas about how to use them to take your business to the next level, then you need to read this article on the top 5 ways you can use social advertising platforms to beef up your business.
1. Use Live Video Ads
Whether you’re giving viewers a tour of your office, doing a Q&A session, or just explaining some of the finer points of your products and services, using the live video features on social advertising platforms is an awesome idea to really connect with your target market.
Especially since the launch of Facebook Live, consumers are now not just enjoying, but expecting the companies they follow to incorporate the trend into their social media platforms and campaigns.
Plus, it’s a great way to prove to your customers that you’re a business that’s focused on employee engagement, promoting transparency, and connecting with your followers in real time.
Don’t forget to give “shout outs” or to feature users that are especially active in these live videos. It’s an easy tactic that always keeps people coming back!
2. Harness The Power of Re-Targeting Ads
You’ve probably noticed this happening in your own personal social media feeds.
You look at a product or a company website online, maybe you even put it in your shopping cart, but at the last second, you decide not to make the purchase.
But then, a few hours or a day or so after you walked away from a product, you notice it showing up in your social media feeds.
These are called re-targeting ads, and they’re a huge advantage of social advertising platforms. With today’s shoppers doing 51% of their buying online, reminding people of what they left behind through the use of dynamic product ads is a great way to get people to learn even more about your brand as a whole – not just the product they considered buying.
It’s like a follow-up call, without the small talk!
3. Don’t Forget About Your Mobile Social Users
Social advertising platforms aren’t just accessed from desktop computers! If you’re ignoring the huge potential of your mobile shopping market, you’re making a huge mistake.
But just optimizing your store for mobile purchases isn’t good enough in today’s ultra-competitive, instant-gratification market.
You’ll also need to switch up how you advertise to those checking out your site or your app on mobile devices.
Shorten your content. Mobile users are likely already on the go, so they’re not super into reading a lengthy blog post. Go for bullet points, lots of images, and even potentially video clips.
Your call to action should also change when you’re playing to the mobile market. For example, instead of saying things like “click here to learn more” as you might on a desktop browser, give them the option to “download now.”
You don’t have as much time to tell a complete story when someone’s accessing your product and site on a mobile device – adjust accordingly.
4. Be Sure To Feature Chatboxes, Live Help, And Messages
Just because a customer is buying online, or through a social media platform, doesn’t mean they’re willing to compromise on customer service.
When working within social advertising platforms, make sure your customer service is at the same level as it would be if someone walked into one of your brick-and-mortar stores.
First thing’s first: try to respond to as many mentions and comments as you can. Of course, if you’re a larger business, this may not be possible – but you still might consider hiring a remote worker whose sole job is just to reply to and interact with users on your company’s social media platforms.
Also, never ignore Facebook messages – especially if you’re a small business. Often, they can contain customer complaints, questions about orders, or even valuable ideas for improvement.
Your customers and viewers will expect you to respond to Facebook messages as you would emails sent to your company account.
Finally, when it comes to your website itself, make sure you’ve included a chatbox or a live instant messaging representative your visitors can “speak” with. Think of this as a part of your sales team!
People need their questions answered as soon as possible when deciding whether or not to buy – and if you can’t help them, you’ll likely lose the sale.
5. Create Surveys And Polls
Social advertising platforms offer many new and innovative ideas for how to connect with your consumers, and to get their feedback.
If you’re not using social media as a part of your customer relations and feedback plan, rest assured: your competitors are.
Facebook and Twitter both allow you to create polls, so you can ask your target market exactly what they’re looking for.
For example, if you’re a clothing company, you can create a poll to see what design trends your target market is the most interested in wearing in the upcoming season.
Then, you can create a collection designed around their answers – and one that, as a result, you know they’re going to buy.
It’s not just a great way to make sure you’re creating products and services your customers are interested in. It’s also an invaluable tool when it comes to measuring customer satisfaction.
Encourage your customers to fill out surveys you blast on social media (hey, a discount code always helps to sweeten the pot!) and really take the time to analyze the results you get from them.
It’s much more exact than things like focus groups because you’re working with people that are already using your products and services.
Are You Getting The Most Out Of Your Social Advertising Platforms?
Now that you’ve read all about how to harness the power of social advertising platforms for your business, you’ve likely realized that your company’s platforms are in need of a serious facelift.
Relax. We’re here to help.
If you feel like your social platforms could be doing way more for your business, but aren’t convinced that you’re the best person to get them there, feel free to get in touch with us.
We’ll set you up with a valued member of our team who can take your social content and follower count to the next level. In the meantime, please check out our website and blog to learn more about us!
How to Plan a Killer SEO Campaign
You know you need a killer SEO campaign, but you’re not quite sure where to start. No worries. This step-by-step guide lets you know what to prioritize.
With 50% of online traffic for businesses coming through SEO, it’s time to pay attention and craft your own killer SEO campaign.
For many businesses, SEO is just another thing on the ‘to-do list’ that gets avoided due to confusion or lack of motivation.
Well, it’s time to stop neglecting the most important aspect of your online business. Today we are going to let you in on all you need to know to start a killer SEO campaign on your own.
Let’s get to it!
What is SEO?
Search engine optimization (SEO) is the process of applying proven techniques to improve your websites ranking in Google, Bing and other search providers.
In short, it is the strategy to get your content in front of the user when they search for something online.
Why does SEO matter?
A study shows that the number 1 position in Google gets 33% of total traffic for that keyword.
That means 1/3 clients never make it past the number one result! This is bad news for those of you stuck on the 3rd, 5th… or 40th page of search results.
It’s time to bring your business out from the shadowy back pages of search engines and into the light where clients can find you.
How to plan a killer SEO strategy.
Below we are going to share some of our favorite tips from our SEO Kickstarter Program to help you have a killer strategy with killer results.
Do your research first.
Too often we see businesses throw precious time, effort and money into SEO before actually establishing their goals and desired target audience.
We at Blirt are big believers in unifying every aspect of SEO towards the business objective. In order to do that first, you have to actually have a business objective!
Knowing what you want to achieve and who you want to reach will act as a strong foundation to build your SEO strategy on.
There are great tools to research hot keywords, meaning that you can actually craft content around your killer SEO campaign.
By using this strategy you will be giving the client what they want to read and what they want to spend their money on.
Optimize what you already have.
You would be surprised how easy it is to bump from result number 40 to the first page just by making a few changes to already successful online content.
SEO isn’t always about reinventing the wheel, but rather making sure you can get as much mileage and speed out of what you already have.
Simple changes like proper use of heading tags and adding photo alt tags take a few minutes but can have a massive effect on your search ranking.
Have an on-site plan.
On-site SEO is exactly what it says on the tin – the things you can do ON your site to improve your search engine results.
Our on-site strategy is made of 3 main factors:
Creating a sitemap, fixing broken links and using robot txt files can all help improve your ranking by helping Google crawl your site with greater ease.
2. On page
URL optimization, increasing keyword density and having a killer meta description are all part of our on-page strategy to ensure you get the best results.
Research shows that 70% of those who abandon your website will never return.
By providing behavioral analysis of what users do when visiting your site we can better help optimize your chances of higher conversion rates.
Campaign pop-ups, email list sign-up sidebars, and full-page blocks help convert passing visitors into customers and life-long subscribers.
Have an off-site plan.
However, SEO is not just limited to your website.
There are a variety of things you can do OUTSIDE of your site to improve your chances of reaching that sought after number 1 spot on Google.
Our off-site strategy combines the following to craft a killer SEO campaign:
1. Link building.
Backlinks are the backbone to off-site SEO and we can help generate high domain authority links to ensure your website dominates its niche.
2. Making use of influencers.
Leveraging authority bloggers in your niche is a great way to drive traffic and credibility to your business.
Guest posts are a simple yet effective part of a killer SEO strategy.
3. Digital PR.
Digital PR is another powerful way to build your businesses credibility online. We craft high-quality press releases that point clients to what authoritative sources are saying about your brand.
Remember, driving traffic to your business isn’t enough. Clients need to trust your brand before they pay for your services.
PR is one step in building this trust.
4. Local SEO.
Often local SEO can be the most difficult. We can help clean up your local profile through our local SEO audit.
Focusing on local SEO will help you rank on Google Maps and local Google listings. This is a surefire way to ensure your business dominates the local market for your product and services.
Leverage social media, but stop relying on it.
While the benefits of social media are undisputed and you should be making use of every funnel available (do you have a Google + business page?) it has a lower ROI than SEO.
Not to mention social media traffic requires active engagement and consistent posting whereas SEO once set up is automatic.
With social media, you are trying to find customers. With SEO the customers are trying to find you. This is the power of magnetic marketing.
However, social media can be a great place to build backlinks organically with your follower base doing a lot of the work for you. This is an example of leverage social media to improve your SEO.
Hit a home run with a killer SEO campaign.
We like to think of SEO as the classic snowball effect. The more work you put into it, the faster your traffic and online authority will grow.
While there is a steep learning curve to a lot of SEO strategy, it is an aspect of your business that you cannot afford to ignore.
Why not take the hassle out of SEO and allow us to craft a killer SEO campaign for you? Contact us today to receive a FREE consultation and tap into your business’s true potential.
Thanks for reading our guide for a killer SEO campaign, be sure to subscribe to our latest download offer and stay on the list for more Blirt insider SEO tips.