How to Scale Your Business By Leveraging Digital Marketing

You already know just how crucial digital marketing is to the success of your business. But if lately, business has plateaued, or you’re not seeing the conversions you want, your plan may be in need of a little help.

In this post, we’re giving you the top 10 industry tips on how to scale your site, leverage your digital marketing strategy, and get more visitors to your site.

You can’t afford to skip this post.

 

1. Focus On Quality Link-Building

One of the first steps in determining how to scale your site properly is to look at your link profile. This is affected not just by the number of links to your site, but also by the quality of who is linking to you. 

Ask yourself: who are the bloggers you read when you need news about your industry? There’s nothing wrong with asking them to link to you in a post, and it’s even better if you can get them to write a guest post for your blog – and vice versa!

Remember: more eyes on your page = more conversions, and more traffic, which will boost you in the rankings.

 

2. Track What’s Working, And What’s Not

When learning how to scale your site, how do you expect to increase your conversions and keep track of popular posts if you’re not constantly analyzing your data?

Look into both professional digital marketing services and programs that will generate user reports. These reports will tell you what pages are your most and least visited, where your visitors are coming from, and where they go when they leave your site (and a lot more.)

Constantly ask yourself what’s working, and what needs improvement: otherwise, you’ll get left behind.

 

3. Set Serious Goals…

When you’re in the process of leveraging your digital marketing strategy, you need to be sure that the goals you’re setting are in line with your current phase of business.

If you aim too high, all you’ll end up doing is wasting time and resources.

Also, get specific about your goals. Instead of saying, “I want to grow my business” say “I want to create a post about an upcoming public event at my company, and get 50 confirmed online RSVPs.”

 

4. And Don’t Forget About Deadlines

A good sign of whether or not these goals are truly attainable is whether or not you’re able to achieve them by a set deadline. 

Be firm – and if you don’t make it, evaluate how you can re-adjust your strategy or the goals themselves to make them more realistic.

To keep you on track, make a calendar for daily web content, social media posts, and website updates and tracking.

 

5. Know Your Competitors

We’re not saying you need to copy everything they’re doing – but if they’re outranking you, it’s for a reason. You need to know what that reason is. 

Spend some time on their sites, evaluate what’s working and what’s not, and ask yourself if your level of direct customer engagement, both in-person and online, is on the same level as theirs. 

Don’t think for a minute they’re not already checking out your site.

 

6. Do Your Research

You wouldn’t walk into a business meeting unprepared, right?

Well, the same goes when you’re looking for ways to leverage your digital marketing strategy. 

If you’re not up on the latest trends, it’s going to show in everything from your conversions to your website design. 

Spend some time every day doing a little research on the latest news, hot topics, and trends in digital marketing – and add your voice to the conversation by blogging about them, implementing them in your design, or simply passing them on to members of your team.

 

7. Make Sure You’re Using The Right Keywords

These days, it’s not enough to hope you’ve mastered how to scale your website because you’ve keyword-stuffed your content with the same phrase 15 times. 

In fact, you’ll need to do some pretty thorough keyword research, especially as now, the exact wording of the phrases you use can affect your rankings. 

Also, make sure you’ve included keywords in the headings of your sections, as well as your titles and HTML tags.

 

8. Work With Influencers On Social Media

To be the best in the business, you need to show you have relationships with the major players in your field. Influencers are people with high social media followings, or known figures, in your industry. 

Working with an influencer is a great move to make when planning how to scale your business. In fact, customers you get through an influencer campaign have a 37% higher retention rate than those you get elsewhere.

In addition to tapping into guest bloggers (as mentioned above) also reach out to social media influencer about them giving you a promotion on Instagram, Twitter, and Facebook. It’s great exposure – and it’s a guaranteed way to connect you with people already interested in what you have to offer.

 

9. Move To Responsive Design To Increase Conversions

Obviously, when looking for tips on how to scale your site, you know conversion plays a huge role. 

How can you increase yours?

Look at how your mobile conversions are doing as compared to your desktop ones. Likely, they’re a bit behind. To get more out of your mobile market, make sure your website has a mobile version (or even an app!) and that your full site is equally accessible on mobile devices and tablets.

 

10. Optimize Your Site Design

Unless your website is intuitive, easy-to-use, and your landing pages are packed with quality information, users are going to navigate away quickly

Remember that the length people spend on your site, AKA “dwell time” impacts how you’ll fare in the rankings. 

When working out ways for how to scale your site, make sure your user experience is on point. Check for broken links, update your landing pages frequently, and make sure your contact information is centrally located.

 

You Know How To Scale Your Company With These Tricks – Now, Implement Them!

Thanks to this list of the top 10 digital marketing leveraging strategies, you’re ready to make this your most profitable quarter ever. 

Ready to learn even more about how to make that happen – and fast? Get in touch with a member of our team, or just spend some time on our website to learn more about the services we offer.

9 Tweaks That Turn Content Writing Into Writing for SEO

You want to write content that gets your site found – and that means writing for SEO. Here are 9 simple tweaks you can start using today.

Are you writing high-quality content that’s driving next to no traffic to your website?

You’re not alone.

Many companies make the big mistake of believing all they need to do to become an SEO powerhouse is to write fresh content. While original, well-written content is an essential part of SEO practices, there is much more to it than that.

Fortunately, you can master writing for SEO with just nine little tweaks.

 

Keyword Research

You must adopt an SEO mindset.

You are no longer writing solely for the customer. You must also write for Google.

For Google to take notice of you, it has to understand what you are talking about, which is where keyword research comes in.

You must identify the words and phrases people are looking for in the search engine results pages (SERPs), and naturally place them in your fresh, high-quality articles.

So, if Google likes what it reads, you will shoot up the SERPs and will drive more traffic to your website.

Also, there are different Keyword categories, such as:

  • Branded (a name)
  • Long tail (sentences/phrases)
  • Naked links (a URL)
  • Generic (CTAs, such as ‘click here’ or ‘learn more’)
  • LSIs (variations of the main keyword)

For a successful keyword research strategy, you must identify what anchor text you can compete with online. Store the words and phrases in a spreadsheet that you can turn to when writing a new blog.

Don’t forget to make a note of how many times you have used a keyword within the content, so you can alter a strategy with each article.

 

Keyword Density

Keyword density doesn’t mean stuffing a blog with the chosen anchor text.

This isn’t 2010 and you will be penalised for it in the SERPs. What you must do is write high-quality content and naturally incorporate the keyword 2-3 times per 500 words.

You must also add the keyword into a catchy title that will engage readers, and try to place it within the first and last paragraph of an article. 

 

Meta Descriptions

Never underestimate the importance of meta descriptions.

Every page on your website must have a unique meta description, which is a summary of the content on that page. This little description will appear in the search engines. It is almost like an advertisement to encourage people to click on the link. 

So, make the reader believe they would make a big mistake if they failed to visit your website.

 

In-Depth Copy

While you should never write for writing’s sake, you also cannot afford to skimp on content when writing for SEO, either.

While you could say everything in 100 words, you must find something of value to say to your visitors.

Search engines tend to value longer articles over shorter copy, so strive for the 1,000 to 2,000-word count mark and create copy that’s no less than 300 words.

 

Header Tags

Header tags improve an article’s readability. 

Header tags indicate to Google that the article has moved onto a different subject, which makes it easier to categorise the content.

H1 tags are commonly used for the main title on the page, while H2 tags are used for the subsections throughout the article. If you need to divide the content into further sections, that is when you will work your way down from H3 to H6.

Never assume the reader is a novice.

For example, an SEO expert might read this blog to brush up on their knowledge of the different anchor text varieties. So they will scan to the section and will not need to read the sections on keyword density or meta descriptions – because they already know it.

 

Alt Tags

Alt tags are a handy way to provide the reader and Google with a description of an image when it fails to load. 

They can also be an effective way to incorporate a main or LSI keyword into the content, but the keyword must be used to accurately describe the image.

 

Internal Links

Internal linking should become your best friend when writing for SEO and the customer.

By incorporating links to other internal articles or pages, you can help a reader easily navigate their way around your website. This not only ensures you effectively engage with a visitor, but it will improve your bounce rate.

What’s more, the internal linking will associate the URL with the anchor text, which could greatly improve your ranking in the search engines.

Don’t forget to naturally incorporate the navigational links with the targeted keywords, too.

 

Faster Loading Times 

Slow load times result in a slow-performing company.

47% of consumers expect a website to load within two seconds or less.

Customers haven’t got the time or the patience to wait for a website to load, so they will simply click away to a competitor.

It’s not just customers who will have difficulty accessing your articles, either.

Search engines will struggle to crawl through your pages, so they will spend less time on your website, which means your content will become much more difficult to find.

Start by testing your website pages to identify how long it takes for text, images and other content to load. If your content is running slower than a snail, either replace it or delete it.

You should also optimize HTML, Javascript and CSS files to boost a site’s speed.

Improve your load time, improve your ranking. It’s that simple.

 

Sitemap

How can traffic find you if you’re not on the road?

An XML sitemap ensures the search engines can find every page on your website. You just have to submit it to the likes of Google, Bing and Yahoo!

The sitemap will make it easier for search engines to crawl through each page on a website, which will improve its ranking in the SERPs.

WordPress has a built-in sitemap installed, but some other content management systems do not. 

So, check if your CMS platform has a built-in XML sitemap. If it doesn’t, you should take the time to create one.

 

Writing for SEO 

Writing for SEO no longer means writing low-quality copy that’s stuffed with spammy keywords, which offer little no value to the reader.

Companies who deploy content marketing practices can receive 55% more visitors.

It is essential to create high-quality copy that complements your company’s objectives, the visitors’ needs and can aid online marketing, such as social media engagement and a ranking in the SERPs.

Are you looking to leverage content marketing as an ROI driver?

Talk to us, just make a booking here and we can help you. 

The Step-By-Step Guide to Outlining a Killer SEO Campaign

The Step-By-Step Guide to Outlining a Killer SEO Campaign

How to Plan a Killer SEO Campaign

You know you need a killer SEO campaign, but you’re not quite sure where to start. No worries. This step-by-step guide lets you know what to prioritize.

With 50% of online traffic for businesses coming through SEO, it’s time to pay attention and craft your own killer SEO campaign.

For many businesses, SEO is just another thing on the ‘to-do list’ that gets avoided due to confusion or lack of motivation.

Well, it’s time to stop neglecting the most important aspect of your online business. Today we are going to let you in on all you need to know to start a killer SEO campaign on your own.

Let’s get to it!

What is SEO?

Search engine optimization (SEO) is the process of applying proven techniques to improve your websites ranking in Google, Bing and other search providers.

In short, it is the strategy to get your content in front of the user when they search for something online.

Why does SEO matter?

A study shows that the number 1 position in Google gets 33% of total traffic for that keyword.

That means 1/3 clients never make it past the number one result! This is bad news for those of you stuck on the 3rd, 5th… or 40th page of search results.

It’s time to bring your business out from the shadowy back pages of search engines and into the light where clients can find you.

How to plan a killer SEO strategy.

Below we are going to share some of our favorite tips from our SEO Kickstarter Program to help you have a killer strategy with killer results.

Do your research first.

Too often we see businesses throw precious time, effort and money into SEO before actually establishing their goals and desired target audience.

We at Blirt are big believers in unifying every aspect of SEO towards the business objective. In order to do that first, you have to actually have a business objective!

Knowing what you want to achieve and who you want to reach will act as a strong foundation to build your SEO strategy on.

There are great tools to research hot keywords, meaning that you can actually craft content around your killer SEO campaign.

By using this strategy you will be giving the client what they want to read and what they want to spend their money on.

Optimize what you already have.

You would be surprised how easy it is to bump from result number 40 to the first page just by making a few changes to already successful online content.

SEO isn’t always about reinventing the wheel, but rather making sure you can get as much mileage and speed out of what you already have.

Simple changes like proper use of heading tags and adding photo alt tags take a few minutes but can have a massive effect on your search ranking.

Have an on-site plan.

On-site SEO is exactly what it says on the tin – the things you can do ON your site to improve your search engine results.

Our on-site strategy is made of 3 main factors:

1. Technical

Creating a sitemap, fixing broken links and using robot txt files can all help improve your ranking by helping Google crawl your site with greater ease.

2. On page

URL optimization, increasing keyword density and having a killer meta description are all part of our on-page strategy to ensure you get the best results.

3. Optin

Research shows that 70% of those who abandon your website will never return.

By providing behavioral analysis of what users do when visiting your site we can better help optimize your chances of higher conversion rates.

Campaign pop-ups, email list sign-up sidebars, and full-page blocks help convert passing visitors into customers and life-long subscribers.

Have an off-site plan.

However, SEO is not just limited to your website.

There are a variety of things you can do OUTSIDE of your site to improve your chances of reaching that sought after number 1 spot on Google.

Our off-site strategy combines the following to craft a killer SEO campaign:

1. Link building.

Backlinks are the backbone to off-site SEO and we can help generate high domain authority links to ensure your website dominates its niche.

2. Making use of influencers.

Leveraging authority bloggers in your niche is a great way to drive traffic and credibility to your business.

Guest posts are a simple yet effective part of a killer SEO strategy.

3. Digital PR.

Digital PR is another powerful way to build your businesses credibility online. We craft high-quality press releases that point clients to what authoritative sources are saying about your brand.

Remember, driving traffic to your business isn’t enough. Clients need to trust your brand before they pay for your services.

PR is one step in building this trust.

4. Local SEO.

Often local SEO can be the most difficult. We can help clean up your local profile through our local SEO audit.

Focusing on local SEO will help you rank on Google Maps and local Google listings. This is a surefire way to ensure your business dominates the local market for your product and services.

Leverage social media, but stop relying on it.

While the benefits of social media are undisputed and you should be making use of every funnel available (do you have a Google + business page?) it has a lower ROI than SEO.

Not to mention social media traffic requires active engagement and consistent posting whereas SEO once set up is automatic.

With social media, you are trying to find customers. With SEO the customers are trying to find you. This is the power of magnetic marketing.

However, social media can be a great place to build backlinks organically with your follower base doing a lot of the work for you. This is an example of leverage social media to improve your SEO.

Hit a home run with a killer SEO campaign.

We like to think of SEO as the classic snowball effect. The more work you put into it, the faster your traffic and online authority will grow.

While there is a steep learning curve to a lot of SEO strategy, it is an aspect of your business that you cannot afford to ignore.

Why not take the hassle out of SEO and allow us to craft a killer SEO campaign for you? Contact us today to receive a FREE consultation and tap into your business’s true potential.

Thanks for reading our guide for a killer SEO campaign, be sure to subscribe to our latest download offer and stay on the list for more Blirt insider SEO tips.

Just How Important are Organic Keywords These Days?

There’s a lot of talk about organic keywords, and whether they’re on the way out in SEO. We’re diving in to give you the scoop on what’s up.

In the fast-paced world of SEO, it can be hard to remember where organic keywords stand.

Are businesses still using them? Are they effective? Wait, what are they?

We’re here to answer all these questions and more. 

 

Back To Basics

Close to half of all small businesses in the world have websites for their company. 

But many of them aren’t implementing a content marketing strategy to drive traffic to their site at all – or they’re using the same plan as they did two years ago. 

You already know that Search Engine Optimization (SEO) is a huge part of getting clicks, links, and shares to your webpage – and that keywords (AKA what people enter into search engines when they need something) are a crucial factor in the SEO game. 

Let’s quickly focus on the difference between Pay-Per-Click (PPC) and organic keywords. 

Organic keywords don’t cost you anything (think of them as “traditional” keywords) to implement into your content, and use algorithms (and of course, Google Analytics) to boost your page higher in search rankings. 

By contrast, PPC keywords are paid for, and you get higher rankings on search engine pages. You can usually recognize when a site has used PPC keywords in Google, for example, by the yellow square reading “Ad” next to sites at the top of the results page. 

 

Do Organic Keywords Still Boost Your Ranking?

Nearly 70% of small businesses with websites have annual sales of between $1-2.5 million. 

But to get those numbers, people need to find your website. Sometimes, Google doesn’t make it easy. 

Google is constantly updating their regulations regarding organic keyword usage, (overuse and you could end up being penalized) they try to get users answers/results on the search engine page, (without clicking to another webpage) and their Universal Search feature can sometimes feel tough to navigate. 

This came about because of “keyword stuffing,” a pretty slimy SEO hack that focused way less on content and way more on putting as many keywords as possible in web content, to drive traffic. 

But organic keywords are still effective when used properly – you just need to know how to use the new regulations to your advantage when creating your webpage content. 

 

Placement Matters

So, where should your organic keywords go? 

  • In the Title Meta Tag: Basically, in the title of your website. This isn’t just what users see when they type in search terms – it also helps Google to determine your ranking factor. 
  • In the Description Tag: Think of this as a one-sentence summary of what your page is about/will do for your customers. Using organic keywords here will help to boost your page in search results.
  • In the H1 (also called the “Heading”) Tag: This is essentially the title of an interior page of your website, or the title of a blog post. It’s easier to identify them in your mind if you just think of them as the biggest words on the page! 
  • In the Actual Page Content! This may seem like a no-brainer, but you’d be surprised how many websites we see that don’t incorporate organic keywords in their actual longer form posts and pages. 
  • In your Social Media Posts: Of course, keywords will have a different strategy in your social media accounts – but it’s still important to use them as much as possible, in connection with popular hashtags and trending topics. 
     

Switch It Up

Now that you know where to put organic keywords in your content, let’s focus on how you use them. 

Think about how boring it is to read a book or an article that uses the same phrase over and over and over and over again – yeah, you get it. It’s mind-numbing. 

Well, the same goes for your organic keyword usage: you need to add a little variety. 

When it comes to your content marketing, strategy matters (in fact, while 88% of businesses use content marketing to boost ranking, only 32% of them have a solid, frequently-updated plan.)

Part of that strategy is creating content that uses organic keywords but still actually teaches your visitors something. To make sure you don’t get penalized, and to make sure your readers actually finish your article, change the word order of your keyword phrase. 

Use your organic keywords in both the singular and plural forms, move it around in your sentence placement, and use it in different contexts as much as possible. 

Let’s say our keyword was “easy recipes.” Sure, you can say something like “check out our list of easy recipes for dinner tonight!” But you can also phrase it as “Life isn’t easy, recipes should be.” 

 

Find The Right Words 

One of the most important factors in effective organic keyword usage?

Making sure you’ve found the best ones out there!

Even the best content in the world can’t be read if it’s condemned to page ten of search results. 

Remember that your keywords will vary from page to page, and topic to topic – and you’ll need to be as specific as possible. (For a reference, think about how specific the phrases you type into Google are, and approach your keywords from that angle.)

Make sure your keywords reflect the exact nature of the content on your page – if you’re a travel site, for example, don’t just use “best hotels.” Use “best hotels in Tokyo $100 night.” 

You can do the heavy research of locating these words yourself, through free keyword generators, but it’s time-consuming and often isn’t updated as frequently as it should be.

And while relying on yourself and your friends to come up with commonly-used phrases relating to a topic may be fun, it’s not exactly effective – especially when you’re up against an algorithm. 

Instead, you may want to rely on the services of a professional content marketing firm to get your organic keywords where they need to be. 

 

You’re Set To Go!

We get it: wading through the worlds of content, SEO, and organic keywords can feel overwhelming, even to those with experience. 

If you have questions about the effectiveness of your webpages, are looking for a total content marketing overhaul, or aren’t sure where to start and need a consultation to help you figure it out, reach out to us.

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