How to Build Your Email Distribution List

It is predicted that email usage will reach 3 billion users by 2020

Email is still huge, and people are checking it now more than ever.

Your business can benefit from an email distribution list. If you don’t already have one, you are truly missing out. 

If you already have a distribution list, and you are struggling to find more leads to add to your list, we’ve got you covered.

Read on to see how you can build your email distribution list.

Encourage Your Subscribers to Share

There are tons of ways you can encourage your customers to share your brand, and therefore get more customers and subscribers. 

Social Media

If you are creating engaging content, your current subscribers are going to want to forward your emails off to their family and friends.

Encourage them to share on social media by including a “Tweet this!” or “Share on Facebook” link that will make it easier to do so.

When your customers share your website or emails on a social platform, they are exposing your brand to more pairs of eyes. And these pairs of eyes may become your newest email subscriber. 


Everyone loves a great giveaway. 

Entice your subscribers and customers to join your mailing list in order to be entered.

Or, they can enter your contest or giveaway by entering their email address to win.

Either way, you are getting their email addresses to add to your email distribution list, and they are getting a chance to win free stuff! 

Plus, this way they will tell all of their friends. And then their friends will submit their email addresses, and so on. 

Customer referrals

Even though technology is in, the tried and true word of mouth is not dead. 

If someone likes what you’re providing them, they will tell their friends. Likewise, if they are unhappy with your product or service, they will tell their friends.

So why not give them the incentive to refer your service or product?

Let your email subscribers know that they can get a percentage off your service or product by referring one of their friends. This gets you another subscriber’s email address.

Want to reach out to those customers who aren’t yet on your email distribution list?

Reach out to customers on social media or your website and let them add their email and a friend’s email to get a discount.

Get Customer’s Email When They Buy

If you are running an e-commerce website, this is one of the easiest ways to get your customer’s email addresses.

When they are checking out, make it necessary that they include their email address. 

This way, you won’t have to trick anyone to get their email address. And, they will be able to get confirmation emails.

If you have a brick and mortar storefront, you are in luck.

It is super easy to get your customers’ email addresses when they are purchasing things from your store. 

Have your associates ask for their email address when they make a payment. This way, you will be able to add them directly to your email distribution list.

If you have a customer service line that customers can call in to, have your customer service representatives ask for an email address. This can act as an additional contact method, as well.

Remember, most people are more willing to readily hand over their email than they are their phone number or address. So getting an email address shouldn’t be like pulling teeth. 

Get Their Email from Your Website

Another super easy to way to get those email addresses rolling in is by adding subscription boxes to your website.

There are a couple ways you can do this:

·       Add a question box – Chances are your customers have questions or concerns about your product or services. Give them the opportunity to ask these questions by including a question box directly onto your website. Make sure that you ask them to include their email address as a follow-up contact method. 

·       Add a pop-up – You have probably been to websites that have a pop-up box. These pop-ups show up on the screen as soon as you enter the website. Generally, they will ask you for an email to send you free documents, information, or discounts. This is a great way to get your customers’ email addresses because they are usually getting something out of it.

·       Sign up boxes – These are pretty straightforward. Include these boxes throughout your website. Let your customers know they can join your email distribution list by entering their email. Let them know what types of things you will be sending so they are aware of all the great opportunities they can take advantage of. 

Offer an Upgrade

A fun way to update your email distribution list quickly is by upgrading your content. And who doesn’t love more information?

If you have an active blog, this is a super easy way to get more leads.

In your blog, let your customers know that you are adding additional information to an already popular post. 

Let them know they can receive this upgraded post by joining your email subscription list. 

While this option requires you to do a little extra legwork, the payoff will be great. You will be generating more leads in no time! 

Boost Your Email Distribution List

Email is one of the best ways to reach your audience.

But if you are struggling to get more email addresses, you may be wondering what you can do.

Thankfully, there are tons of options that won’t cost you a lot of cash. And they won’t take a lot of your precious time.

Get creative with your audience. Encourage them to share your brand with their friends, and entice them with free products and giveaways. 

If you have used some of these tactics, which one of these worked the best? Are there any other methods you would add to this list? Let us know all about them in the comments! 

7 Tweaks to Make to Improve Your CRM Email Marketing

You open your email inbox and what do you see? 

A bunch of offers that aren’t even tangentially related to you and your personal wants and needs. As you craft your own outgoing emails to support your business, how do you rise above this and signal your targets that they really, really do want to click “Open?”

Through the targeting, customization, and personalization of CRM email marketing, you open the doors to an actual relationship with prospects. This way of marketing requires putting the brains and creativity you already have to work in new ways. 

Opt-in and read on. 

CRM Email Marketing Is Not Spam

Let’s get this out of the way right now.

In fact, CRM (which stands for customer relationship management – or sometimes marketing) email marketing is the exact opposite of spam.

It’s educated, tailored, crafted efforts to get customers exactly what they want or need (from YOUR business).

In fact, the University of Wisconsin calls CRM email marketing a way to “create highly personal experiences for your prospects.”

What Does It Do?

CRM email marketing puts a lot of power into your hands, including:

  • Conduct research on a specific stage of the customer’s journey (because you have access to all the insights and information along the way!)
  • Calculate all the return on investment of each project, customer, and implementation. Adjust as necessary.
  • Segment audiences and gather intelligence on touch points
  • Aggregate analytics across personas and market segments

What You Should Not Do

Your CRM tool cannot prevent you from doing really bad things.

Things that can make you end up on “Don’t” lists and as memes that will never, ever die as long as the internet is up and running.

So when you’re considering CRM email marketing, don’t:

  • Overload your email with pictures. Yes, it’s great to show products, but consider one click-through image or using hyperlinks. Pictures can bog down your email from opening, especially on mobile or wearables, and that user will be long gone before your bitmaps load.
  • Use a hype or misleading subject line. An example of a no-no would be something overly familiar such as “Hey, you forgot this!” or “Joe said to send you this.”
  • Forget to include opt out or opt in links, as this can get you into trouble with the Federal Trade Commission and its CAN-SPAM act.
  • Bomb your customers. You know how a little absence makes the heart grow fonder? Or how about, you know how annoying it is when that one person on your social media updates his account every five minutes, bombing your feed with junk? Don’t be that company sending those email bombs.

Welcome Them to Your Club


Someone “self-selected” and decided to join your email list, newsletter, blog, etc.

That’s a pretty good lead for doing nothing much except providing good content.

But you need to keep that lead, as well as push him or her down your sales funnel.

You can do this with CRM email marketing.

First up should be a welcome email. 

These are pretty standard, and we all get the emails, but they are still necessary. In fact, they can have a 50% open rate, which is 86% higher than the newsletters you send your fan base. 

It’s not that you’re kowtowing to the special snowflakes on your mailing list. But who doesn’t like to hear thanks every once in a while?

You can even use the welcome email to offer a behind the scenes glimpse at a new product, give the prospect a welcome discount, or let them know what’s in store.

No Going Away Empty Handed

If your company sells anything that people can load into online shopping carts (and yes, this includes services paid for online, too), you know the feeling of someone getting super close to giving you money and then, POOF.

Something happens and the shopper closes out of the window without buying. Gone forever.

Not so much, when you’ve implemented CRM email marketing.

An article from Entrepreneur magazine states that almost 69% of people abandon their online shopping carts, but users who implement “cart abandonment emails” can recover almost eight percent of those sales.

Eight percent is nothing to sneeze at and is definitely return on interest for the efforts you and your team set up with CRM.

These include:

  • A pop-up that appears (on browsers that allow them) as a special small window offering a perk such as a discount, percent off, or free item, if the prospect returns to the cart and checks out at that very moment
  • A follow-up email, in systems that are set up to capture user’s email before they get to the checkout page, also offering perks to come back to the site

You Don’t Have to Go It Alone

Thinking that CRM email marketing sounds like a match for your business, but worried about everything that goes into building all the infrastructures, such as workflows, campaigns, funnels, and more?

Take a breath, because there are marketing platforms that already exist and provide you what you need to take a running leap in the CRM sea. 

One extremely popular option is Salesforce CRM, which brings you the existing technical foundation to the customer experience. This frees you up to focus on what you do best.

One thing you’re NOT doing by implementing Salesforce CRM or one of its counterparts is being lazy. A CRM tool actually helps you work harder and smarter, all with the goal of complete customer engagement and experience.

Totally Tweaked

If all of the tips, tricks, and tweaks have you feeling a bit peaked, don’t worry.

Let us help!

We are experts in all things marketing, including CRM email marketing, Salesforce CRM, Pardot, and tons of other digital marketing tools.

Let’s get started with our short survey to determine YOUR pain points of getting started. Click here and don’t forget to check the box for “Customer Journey Consulting” and/or “Salesforce CRM Consulting” as well as anything else that may strike your fancy.

We’ll get back in touch very quickly and help you on your way to CRM email marketing success.

Want to know more right now? Download our free eBook, 10 Ways to Activate Salesforce CRM with Pardot Data. 

10 Benefits You’ll Get from a Marketing Automation Strategy

10 Benefits You’ll Get from a Marketing Automation Strategy

Here’s exactly how you’ll benefit from a marketing automation strategy – and some tools you can use to get started.  

Launching a product to deaf ears is the last thing an entrepreneur wants.

But that’s exactly what can happen if your marketing strategy falls flat. So how to keep your brand at the front of your customer’s minds?

A tight marketing automation strategy will do the trick.

Most people think of marketing automation as only email marketing but automation exists for social, seo, email and so many more activities. 

Your business will reach its full potential through the efficiency of automation. This is the kind of strategizing that will guarantee your business generates higher revenue. 

Automation is a powerful and proven successful strategy of marketing.

Let’s explore the awesome ways this method can benefit your brand.


What Is a Marketing Automation Strategy?

Marketing automation may seem a bit complicated at first. But once you get the hang of it, it’s pretty easy.

In fact, it quickly becomes a marketer’s dream.

Simply it is using logic with user behaviour to respond in the most appropriate and remove a whole host of manual tasks which can be completed… automatically! 

Here’s why…


Which Marketing Activities Can Be Automated?

The exciting news?

There are lots of activities that can be automated. 

You can automate functions like:

1. Understanding your business’s industry traffic potential

Automation can also help you identify your competitors.

2. Finding keyword opportunities for your company websites

This is important for SEO and creating profitable business goals.

You can automate with a tool like Sistrex’s ‘Opportunities’ feature. It shows you keywords that you’re not targeting that your competitors are.

In the past, this keyword analysis was a time-consuming process.

With automation, you’ll get these insights in record time.

These terms can improve site relevance for other terms your audience uses.


10 Benefits Of A Great Marketing Automation Strategy

Increases Leads And Conversions 

Companies using a marketing automation strategy often report higher conversion rates that non-users. Successful marketing automation can definitely increase your number of leads and conversions. 

One survey reported 80 percent of marketing automation users saw leads increase. Seventy-seven percent saw their number of conversions increase. 


Simplified Organizational And Marketing Tasks

Automated marketing replaces repetitive manual marketing tasks.

Marketing staff can then give more attention to more rigorous work. Productivity and revenue are consequently increased.


Smoother Workflow And Reduced Lead Times

Another benefit is smoother workflow.

Manually completing tasks often leaves room for error. However, automating tasks will systemize your marketing activities. 

Reduced lead time is another value added.

The smoother workflow allows for more efficient scheduling, launching, and overall coordination. Marketing activities that typically take days can be launched in hours across multiple platforms.

You can create pre-determined ‘set-it-and-forget-it’ email campaigns. This content will send to the correct recipients at specific times keeping them engaged.

Marketers will then be free to tackle other business activities.


Increased Revenue

The streamlined nature of a marketing automation strategy will make your workflow a breeze. This efficiency will reward you with increased revenue!


Customer Retention

Another great use of a marketing automation strategy?

Customer retention.

You can automate your marketing to track which products visitors are interested in. Marketers can then further target their promotions to meet those interests.

This insight helps companies predict customer needs and wants.

Automated marketing can also identify anonymous visitors and uncover their contact information. This knowledge will help you keep your customers returning again and again.


The Right Marketing Automation Strategy Is Channel-Agnostic

What’s great about marketing automation is that can be used across various platforms. It can be used with email, SEO, social media and more. 

It’s a centralized place for a variety of marketing activities. This ultimately makes your life as an entrepreneur that much sweeter. 


Offers Relationship Marketing

Let’s talk about relationship marketing and how automation strengthens it.

Relationship marketing focuses on getting high customer satisfaction.

Their approval leads to better consumer retention rates. When customers are satisfied a business is bound to have retention and referrals.

A marketing automation strategy frees time for entrepreneurs to have more personal relationships with customers and prospects. Something as simple as a dynamically personalized email can quickly create a conversion.


Tracking And Monitoring Of Marketing Campaigns

Looking for a way to track your marketing expenses better?

Automation can take this task off your hands.

You can even monitor responses to your marketing campaigns. This will provide excellent insight into their success or failure. You can take the info and rev up for a new winning strategy!


Increase Web Event Success 

Web events make up a huge portion of marketing automation strategy.

These interactive events can include webinars, webcasts, virtual conferences, demos etc.

Are you a marketer planning an event?

Integrating web events with popular web forms can save you a lot of time in organizing events. Web events also increase customer engagement and lead quality.


How To Start Benefiting From Your Marketing Automation Strategy

Ready to start the process of automating your marketing strategies online?

Follow these steps and you’ll be on your way: 


Get Traffic

Ready to soak up the benefits of automated marketing?

The main thing you want is for people to visit your website. You can start building your traffic by publishing unique content on your blog.


Use Call-To-Actions

You’ve now attracted traffic to your site.

So it’s time to tell them what you want them to do. Use a Call-To-Action (CTA) button to give visitors a suggested next step.


Create A Convincing Landing Page

A landing page is where your potential customers land after clicking your CTA.

Here, you should convince your lead to complete any CTA suggested action. You want to have a highly effective landing page to land conversions. 


Tackle Leads

A great way to attract leads is through creating useful content.

You could create infographics, tip sheets, eBooks and in-depth content. Use a drip campaign to soak up all your new conversions!


Analyze Your Success

Analyze data and check to see what’s working and what’s not.

Continue to bui
ld new content and landing pages. Keep your content fresh and bring in new visitors.



A marketing automation strategy will help your business rock at efficient customer engagement. 

Ready to take your business’s marketing strategy to the next level? Book a consult with us today. 

The 8 Content Marketing Trends You Need to Know Today

Changing consumer’s preferences and behaviors can make effective content marketing hard. Discover this year’s content marketing trends here!

You don’t like to brag, but you think that you’re the last person that needs to be told that content is king.

You know that content is important, that’s why it’s been a part of your marketing plan since day one.  You have a very rigid blog publishing schedule, and your social media schedule is even more impressive.

You know how to content market, but do you know the content marketing trends in 2017?


Current content marketing trends

Content marketing trends are in a constate state of flux.  One minute everybody wants to be in Snapchat making stories, the next they’re on small forums hoping to make posts go viral.

There isn’t a science to perfect content marketing, but there are certain things that are hot right now.  If you want to market your content the right way, consider using some of these trends in your newest content marketing plan.


Go native

Native advertising is a term that’s in the mouths of nearly every marketer, but few know what it truly means.

Native advertising is a simple term for a big concept: advertising material (whether it’s written, audio, or video) that looks like it belongs on the platform it’s being promoted on.

The sponsored content you see included along with a site’s regular content is an example of native advertising.  It’s one of today’s biggest content marketing trends, and when you’re thinking about revamping your content strategy paid content is a must.

Native advertising doesn’t just blend in with the usual site content, it’s also informative and useful to the user.  

Whether it explains an important concept or is related to the main content displayed on the page, any kind of content used for native advertising has to add value for the user.


Get great friends

If you want to make sure that you get the best customers, you need to have a messenger that knows what they’re looking for and what they need.

Sometimes the messenger needs to be you, but other times it can be someone else.

Influencer marketing involves getting an established brand ambassador to promote your product, and it’s one of the latest content marketing trends.  

This brand ambassador can be a popular YouTube user or a blogger with higher views.  The only stipulation is that they should be an expert in what you’re selling.

If you sell clothes or make-up, your brand ambassador should be someone that does popular make-up tutorials or is always Snapchatting their outfits.  If you sell unique customized gaming equipment, your brand ambassador should have a YouTube page full of Let’s Plays and ample amounts of game reviews.


Make content that stands out

Want to know a good rule of thumb before you write any blog post or create any video?

Do a quick Google search of the title you’re trying to use.  If you can find exact match results, or results that are very similar to what you were planning on doing, you need to find a new topic to write about.

Nobody wants to read or see the same thing repeatedly.  That’s why whatever kind of content you publish needs to be original.

In the past, people would nearly duplicate content they thought was useful or popular.  It’s okay to get inspiration from things you like, but they shouldn’t be carbon copies.

Originality is important when it comes to content.  There are no content marketing trends that can trump having something that’s unique. 


Ditch old SEO trends

Remember back in the day where you had to bold, italicize, and underline nearly every keyword if you wanted to improve your rankings?  Did you ever have as many links to other internal pages on your website to help with interlinking?

Those practices should be in the past, and if your website has any traces of old SEO practices they need to be scrubbed away.

Old SEO practices don’t just make content look bad, they can also be negatively affecting your rankings.  

Google updates can penalize old SEO tactics that could be interpreted a spammy or outdated.  Your site content needs an SEO update if you want to stay up to date on current content marketing trends.


Have a stellar e-mail marketing campaign

E-mail marketing is still a big part of any effective content marketing strategy.

In the past, some marketers would try to send out as many e-mails as possible and would only look at the open rate of send mail to determine success.  Today’s e-mail marking is a bit more nuanced.

Good marketers look at click-through-rates, link clicks, and other important metrics to determine success.  

Just make sure that you’re sending out good content every time you send out an e-mail.  If you pair that with the right success metrics, and you’ll make a content marketing plan you’re happy with.


Get into video

Think about the last time you saw video content online.  For some of you, it was minutes ago when you were on social media, or it could have been when you opened a website.

The bottom line is that video content is popular, and if you want to use the latest content marketing trends you need to have good video content.

Thanks to the popularity of camera phones, it’s easier than ever to produce good video content.

Consider doing a tutorial on something simple to grasp, or just a day in the life post.  As long you produce something that’s valuable to the viewer, video is the right way to go.


Go live

Do you feel like you’ve taken video as far as it can go in your content marketing plan?

Instead of recording something and saving it for later, why don’t you do something that’s a bit more in the moment?

Live streaming is one of the top content marketing trends.  Facebook, Instagram, and Snapchat have made it easy to live stream content.

Live streaming is perfect for events or time-sensitive content.  But always remember, there’s nothing wrong with doing it on the fly!


Think about new ways to present content

You’ve written blog posts, planned infographics, and made plenty of videos.  What’s next in terms of content marketing trends?

The easiest way to stay up to date on the latest marketing trends is to think about new ways to present what you want to say.

Google cardboard has made it easy for people to make immersive VR experiences.  Other companies have found ways to integrate VR and AR into their marketing.

The important thing is to always stay on top of the latest trends.  Don’t be afraid to try something new, or market in a different way.


Continue the convo

Do you have questions about the some of the trends we covered?  Did we miss one of your favorite new content marketing trends?  

Tell us about it in the comments.