Looking to make this the year you seriously grow your customer database?
Look no further than this high-impact list of SEO, content, social media, and digital marketing tactics that will help!
If you’re struggling to rise in the rankings, aren’t growing at the pace you’d like, or just feel like your content marketing strategy needs a change to help you really connect with your target market, then you need to read this post.
1. Create An E-Newsletter
Did you know that email marketing is about 40 times better at getting you new customers than Facebook or Twitter?
This year, the e-newsletter is one of the most effective ways to build up your customer database.
In an age where so much of content is short and delivered on social media, it seems that more and more customers want the chance to read longer, and more of a variety, of content about a brand and company they trust.
You can include links to popular products, videos, and images highlighting your services, information about special offers, and even features about customers and employees – all in a single place.
E-newsletters help to grow your customer base because they’re simple to sign up for, keep your brand’s name in the heads of customers at least once a month, and establish you as an authority in your industry.
You can even send targeted email messages and offers based on a customer’s age, interests, gender, and even what they’ve bought from you in the past!
Also, don’t be afraid to send your e-newsletter, or any other marketing email, a second time if you’ve noticed it has gone unopened.
Recent email marketing research shows that the effectiveness of your emails increases by 54% when you re-send an email to those who didn’t open it the first time around.
2. Start a Blog
Did you know that over 60% of customers have made a purchase because of the recommendations made on a blog?
Blogging is a wonderful (and fun!) way to grow your customer database.
First of all, it’s a great way to ensure that Google and other search engines know that you’re frequently updating your website and posting new content. Staying at the top of search engine rankings is a great way to get customers on your site!
Also, blogging is an awesome opportunity to include keywords in your content that well help draw new markets to your business.
Your blog always you to tell potential customers more about your brand and what sets you apart from your competition. You can explain your products and services in more detail. You can include images and video tutorials in your blog content.
You can even create online quizzes your readers can take to help them find the right product or service you offer.
Don’t just start your own blog!
Also make sure you’re an active commenter on other blogs related to your business. Showing that you’re a part of the conversation doesn’t just establish you as an authority in your industry.
It also helps other commenters – people who are likely already interested in what you’re selling – find your products and services!
3. ABP – Always Be Polling
It doesn’t matter whether you’re doing a poll on social media or on your website – getting visitor feedback is an essential part of growing your customer database.
In addition to giving you an insight into how your target market behaves online and what they’re looking for from your brand, you’ll also learn what’s not working.
You can’t get more customers if you aren’t offering things that people want.
Be sure to also include a write-in section on your surveys so customers can express themselves more freely.
To increase your customers’ incentive to take your poll, offer a small discount off their next purchase, or automatically enter them in a giveaway of your products/services.
4. Get Active On Social Media
If you don’t have social media profiles for your business on multiple social media platforms, it’s going to be next to impossible to see the kind of customer database growth you need to even keep pace with your competitors.
Social media doesn’t just help you to connect with your target market – it also helps you to reach potential markets that you might not have even known existed otherwise!
Also, remember that each specific platform has a different user base. Instagram is a younger market, Twitter is for witty banter, and Facebook is for pretty much everybody!
In fact, close to 80% of all active online users have a Facebook account.
This also means that customers and potential customers treat your business social media profiles like an extension of your customer service department.
You’ll need to frequently check your messages, respond to comments and questions on your wall, and always try to respond to reviews – both positive and negative ones.
Be sure you’re also sharing your products, videos, blog content, and more on social media account.
Remember that even if only a handful of people share links about your brand to their own social media accounts and pages, that you’re getting thousands – perhaps even millions – of eyes on your brand!
Consider working with “influencers” to boost your brand’s social media clout. These are people with a high number of followers, who are trusted by people who use the kinds of things your business and brand sells.
Work with an influencer, and you’ll get invaluable access to the people that are most likely to buy your products.
Finally, one word of warning: be careful what you say.
Consider working with a social media consultant to make sure that one stupid Tweet doesn’t undo the years of work you’ve spent creating your business.
Grow Your Customer Database With These Crucial Tips!
Thanks to these awesome digital marketing tips, your website will soar to the top of the search engine rankings, and your customer base will skyrocket as well!
To always make sure you have access to the top SEO, content, and digital marketing trends before your competition, check out our blog.
Need help implementing these strategies?
Our Omnibound service can help! Get in touch with us to learn more.
So you have a website up. Customers are buying your product or service. But you don’t know where they’re coming from, what region they’re from, or if they match your buyer persona.
Plus, you want to increase your product/service sales. And see what the best route is for converting your visitors into leads.
A simple way to do this is to install Google Site Analytics.
In a nutshell, Google Site Analytics is a free tool offered by Google that tracks your website’s progress.
What do we mean by this?
Here are some general items this tool can track:
- Number of visitors that go to your website
- What website takes them there
- Number of visitors that get converted into leads
- What your most popular pages are
- Type of content your audience likes
- Bounce rate (number of visitors that immediately click off of your website)
- Where your audience is from (general geological region)
- How mobile-friendly your website is
- Number of goals you’ve completed
- How many visitors share your content (i.e. social media channels..)
- How you’re getting leads
Not sure how to set up Google Site Analytics on your website?
Don’t worry! Read on to find out how to set it up and use it.
How to Install Google Site Analytics
In order to create a Google Analytics account, you’ll need a Gmail account. So, first create a Gmail account (if you don’t already have one).
If you intend for the Google Analytics account to primarily be business, it’s best to make the Gmail account business too. Visa Versa for personal.
(Note there doesn’t have to be strictly one or the other. A Google account does provide up to 100 Google Analytics accounts.)
Once creating a Google account…
Sign into the Google Analytics account
There, you’ll see two buttons under “What you would like to track?” “Website” is one of them. The other is “Mobile.”
Click whatever type you want to track. If this is the first time you’re using Google Site Analytics, it’s recommended to first track your website.
After doing that, enter the name of your website, the website URL, industry category, and time zone.
Then, you’ll see a section labeled “Data Sharing Settings.” Customize these settings to your liking.
Afterward, agree to Google’s terms and conditions. (You must agree to them to go forward.)
Congrats! You’ll then receive your tracking code.
This code essentially is the identification code Google Analytics will use to create data based on the website activity.
In order for Google Analytics to accurately read your website’s data, you need to insert the code into every page on your website.
There are several options when it comes to doing this.
Tracking code insertion options
Utilize headers and footers
You can embed the code in the header and footer section of your website.
If that’s not working for you. Or you don’t have a theme that supports a header or footer section. Get the Yoast Google Analytics Plugin. This plugin should work on every website builder and theme.
If you have an e-commerce site on Shopify, go to the Online Store. There should be a section (second section from the top) specified for Google Analytics. Paste the code in there.
If you’re more of a visual person and need to see someone embed the code, head over to Youtube. Which boasts several videos about how to install Google Analytics on your website.
What to Do After Installing Google Analytics
Tracking data from your website takes time. Expect a month or so before you can start making out patterns. Note that the more time Google Analytics has tracked your website, the easier it will be to identify the patterns.
But what should you be tracking?
It depends on your goals. If you want to see if the audience matches your buyer persona, look to the Audience tab.
If you want to increase the number of visitors that go to your website via social media, go to the Aquisition tab.
General list of items to track
If you’re not sure or have multiple goals, here’s a list of general items to track:
- The number of users that visit your website per day.
- Your bounce back rate.
- Common navigation routes visitors take when browsing your website.
- The frequency visitors share your content.
If you notice, these tracking items all affect your website’s search engine ranking.
Keeping up to date with these tracking items should boost it (if you consistently monitor and tweak according to the data’s pattern).
How often should you read Google Analytics?
In general, it’s best to read (and record!) the Google Site Analytics’ data once per week. (For recording, it’s easiest to use an Excel spreadsheet.)
Some content marketers read and record the data once per month.
However, this prolongs identifying the patterns.
If you do happen to forget and miss a week, it shouldn’t be a problem.
But making a habit of this increases the chances of not using the data as effectively.
Use Google Analytics to track your keywords
How can you do this?
Go to Acquisitions. Then click Social Console. And then Queries.
If you haven’t already done this, click “Set up Webmasters Tools.”
Then link it to the corresponding Google Analytics account.
After that, select the Queries Report. This will provide you with:
- The keywords you’re ranking for in Google.
- The average click-thru rate.
- The keywords visitors are using to get to your website.
How can you benefit the most from this information?
You should have done your keyword research before creating your website and adding content to it.
(If you haven’t, now is a good time to start!)
Go through the list you created when you conducted the keyword research. Mark off which keywords you’re ranking for. And the keywords that are bringing visitors to your site.
From doing this, consider editing your keyword list. Delete the keywords that consistently aren’t bringing in traffic. Add new keywords you want to try out.
Remember there should be a happy medium when it comes to keyword research. Not adding new words and deleting ineffective ones will hinder growth.
While constantly changing out keywords won’t allow a pattern to form.
Need help with SEO? Contact us.
How can you use data to connect with your ideal customer?
Here, we’ll discuss how targeted traffic is informed by user data – and how it can get you sales.
Data: The Base of Targeted Traffic
Now, it’s easier than ever to evaluate how your content marketing strategy is faring.
You’re able to get specific, to target your ideal market and audience, and connect with them on blogs, social media, and even in the comments section.
With all this information, finding the best ways to continually drive traffic to your site should be easy – but to really harness the power of content marketing, you need to understand the importance of data in delivering the ideal visitors to your site.
What is data? How is it collected? How is it analyzed?
How can it help to make sure your ideal customer finds you online?
Let us show you how to harness targeted traffic using the power of data.
Know Your Worth
Larger companies have spent over $4 billion on advertising in a single year – but you don’t need to fork over that kind of cash to get serious results.
Before you can connect with targeted traffic, you’ll need to determine your CPA (cost per acquisition.) In other words, what is the amount of money you need to get one conversion on your webpage?
Some basic math (relax, it’s going to be fine.) If you spend $200, get 200 visitors, and 4 conversions, you have a 4% conversion rate. That means your CPA is about $40.
Basically, think of it as taking you about $40 to get a sale on your site.
Know Where Your Targeted Traffic Is Coming From
Data tells you a lot about your target traffic – and what they were doing before they found your page.
Since studies show that the average adult spends about 20 hours every week online, chances are that your visitors didn’t go directly to your website.
First of all, determine your most popular “landing page” (ie, which page of your target traffic is being directed to.)
You’ll also be able to tell where your visitors are coming from – social media accounts? Other websites? Links embedded into your other blog posts?
This research will also help you figure out whether or not your targeted traffic (AKA, the people you want to be buying your products) are seeing your webpage.
Then, use the analysis of this data to…
- Make sure that your most popular landing pages contain great, informative content, links back to other pages of your sites, keywords, and even links to your social media accounts
- Confirm that you’re consistently adding more content and building relations with the websites that most frequently direct targeted traffic to your website
- Connect with websites that are similar to others visited by your targeted traffic, and focus on giving and receiving links and clicks with one another
Harness The Data Of Social Media
According to recent research, 78% of the world’s population has a social media account, with Facebook being the most popular platform. You know what that means: if you’re not using social media to mine for data and connect with your targeted traffic, you’re already behind your competitors.
You can use social media to…
- Figure out what trends and topics your targeted traffic is talking about (tools like Twitter Moments are great for making this easier.) For a more direct connection, Twitter’s Tailored Audience feature allows you to upload the email addresses of, for example, your newsletter subscribers and find their social media accounts
- Connect with your targeted traffic on a specific social media platform, and use the data provided by the ad programs of these platforms to learn more about what your ideal customer does online
- Find out who the most popular users on social media platforms are…that also love your company and brand. Users with lots of followers (AKA “Influencers”) are worth reaching out to and proposing a sponsored post. Lots of eyes on your content, with an authentic feel to it (not to mention a sense of trendiness!)
- Streamline your advertising and targets posts across a variety of social media platforms. If one social media account is bringing traffic to your site, imagine what Facebook, Twitter, Instagram, and Pinterest could do working together!
Don’t Underestimate The Power Of Mobile Data
According to recent research conducted on internet trends, 51% of Americans access the Internet through their mobile phones.
This means that if you’re ignoring your mobile data of your website’s targeted traffic, you’re missi ng out on a pretty huge part of your visitor base.
Plus, taking a closer look at the mobile traffic to your website by the numbers can help you make an informed decision about whether or not to really invest in mobile advertising for your website.
It can also…
- Help you determine if your website is mobile-friendly
- Assist in the creation of a more ideal mobile site (especially when it comes to mobile landing pages)
- Evaluate how fast both your mobile or “full” site are loading when accessed over cell networks and connections
- Figure out how to optimize the mobile experience of your targeted traffic.
Ask yourself: are my mobile visitors have a web page experience that’s markedly different on a phone than it is on a computer? Am I taking advantages of all the features that a mobile site can offer? (We’re talking about automatic downloads, fast redirect to any mobile applications you may have, and a redirect to social media handles.)
If you answered “no” to any of these questions, it’s time to get serious about the effectiveness of your mobile web page when it comes to its ability to influence and connect with your targeted traffic.
No More Missed Connections
Now that you know how to use the awesome advantages provided by data and its analysis, it’s easier than ever to drive targeted traffic to your company’s website.
Still, if you have more specific questions, need a certain service, or just can’t seem to get the webpage results you’re looking for on your own, book a consultation with us. We can help you to develop the most effective way to connect with your ideal customers.