Overused Digital Marketing Terms to Forget About

Analytics, gamification, crowd culture, B2B, B2C, it all sounds like a different language right?

Digital marketing trends are difficult enough on their own to master, the terms themselves are another portion of the puzzle.

Marketing terms, like other trending items, are prone to go in and out of style just like anything else.

Staying knowledgeable of these trends is only going to help your business and content, so it’s worth it to keep track.

After all, studies have shown that you have about 15 seconds to grab readers attention online.

This makes it absolutely imperative to look at all the digital marketing terms used and make sure they are serving you to their maximum ability. 

With all of that in mind, here are the digital marketing terms that are a little past their expiration dates and that you might want to consider forgetting.

QR Codes

A quick exercise.

Take out your phone and look at your apps.

Chances are you’ll see the standard icons on your screen. Social media, photos, podcasts,…QR reader?

It’s likely that you might not have that one installed, and if you do, it’s been a while since you’ve used it.

Your customers likely aren’t using them anymore as well.

According to one survey, 52 percent of people reported that they had heard of QR codes, but only 28 percent had actually used their phone to scan one. and only

And only 6 percent said that a QR code led to a purchase

The verdict, QR codes aren’t going to be doing your business any favors.

This buzzword, that was pretty popular at the beginning of the decade, can officially take a break now.

Buzzword

Speaking of that last sentence, buzzword is also one of the most commonly overused digital marketing terms that you should retire from your repertoire. 

Replacing this in concept is the more modern tag and hashtag varients.

But unlike, buzzword, hashtags have a useful application in today’s webscape. 

People spend a considerable portion of their time on social media, so finding a way to transition from mere buzzwords to understanding hashtags is an essential skill. 

Hashtags are tools that can be used to engage your audience on social media platforms in meaningful and organic (hello buzzword!) ways.

Trending hashtags also cycle out automatically and are user driven, can potentially mean a high engagement rate. 

In other words, ditch the concept of buzzwords in favor of watching trending hashtags to gain new insight into the market and your customers. 

Revolutionary

Use of “revolutionary” almost guarantees an eye roll since it’s so quickly thrown around these days.

The weight of the word is all but lost nowadays due to its overuse in describing average products or even start-ups.

Instead of relying on the meaning that the word once had, use the chance to be creative.

What other words genuinely describe your business? In the long run, people are going to more likely engage with your product if they sense this attention to detail.

Save the revolutionary for the game changers. Speaking of…

Game Changer

Another term that has lost its meaning along the way is game changer.

We live in a time of startups and ideas, a lot of them claiming to be game changers. 

To be honest, like with revolutionary, this term is mostly met with skepticism. 

Avoid using game changer to be lumped in this category. 

Instead, invest the time into making your business the best it can be. 

Robust

Robust is often used to quickly rebrand whatever it’s describing as something more substantial. 

“Robust strategy,” “robust goals,” “robust marketing.”

It’s a word that brings up that whole “one of these things is not like the others” game.

Which in theory, might make it a refreshing way to refer to business. 

It does, after all, mean strength and power.

Or, conversely, describes the flavor of things like food and wine. 

In practice though, it’s a little too played out. 

Think Outside the Box

Is anyone truly at risk of thinking inside the box?

Chances are, if you have your own business or are looking to start one up (or reading this article), you’re pretty far from thinking in this proverbial box. 

If you’re reaching for some true innovation it needs to start with the way you communicate the need.

Looking deeper at the thought process it implies.

It warrants unique and original thinking, and that isn’t going to spawn from a tired saying. 

In other terms, consider thinking outside the box to come off with a new term.

See what we did there? 

Synergy

Synergy is pretty much the poster boy for overused marketing terms.

Let’s just say that avoiding this one at all costs is the best bet. 

The word has noble origins coming from the Greek roots sun, meaning together, and ergon, meaning work.

Makes sense for marketing right?

Synergy has pretty much become a fancy sounding blanket term used to spice up its sentence without adding any substance.

“A ramped up meeting schedule will drive synergy resurgence between departments in the company.”

No.

So what digital marketing terms should you be using?

Avoid using the digital marketing terms above to help your digital content stand out from the crowd. 

Got it.

But how do you find the terms that should be used?

Understanding your business and customers is a great place to start. 

This will allow for the optimization of your customer’s experience. 

What words will they respond to? What are they looking for?

After pinpointing your customer and analyzing their experience, deploying your marketing strategy will go all that much smoother.

See some of 2017’s content marketing trends to get started.

Why is this all important?

Content marketing can lead to 55 percent more visitors; impressive, right?

That’s more views and potentially more customers just within your reach. 

We can help you develop your strategy to optimize your business through our many services. 

After developing this strategy, we can even help with automating your marketing processes.

This will take the hassle away so you can focus more on the message you want to deliver to your clients.

Get in contact with us to discuss how our business can help your business grow. 

How to Use Social Media Solutions for Powerful Content Marketing

Social media is a big source for society’s news updates, advertisements, and communication. 

Facebook itself boasts outstanding statistics – over 1.8 billion daily active users.

This means that if you’re using a Facebook ad campaign, you’re bound to reach millions of users at once.  

So, if you’re not using social media to power your content marketing plan, you’re simply missing out – big time. 

Not only does social media allow your content to reach thousands of people – both current and potential customers – it is also almost entirely free of charge!

So if you’re a small business owner wondering how you can incorporate your content marketing into productive social media solutions, read on!

 

Social Media Solutions

Content marketing with social media doesn’t mean simply posting to your company’s Facebook or Twitter. 

Using solid social media solutions alongside high-quality content marketing takes some thought and planning.

Once you’ve decided which social media platforms you’re going to use, you’re ready to put the following social media solutions to work. 

 

Social Media Analytics

If you’re not using the correct social media solutions to boost your content marketing campaign, you’re losing out. 

An important part of social media marketing is making sure you’re reaching the right people at the right time.

So simply blasting out articles and tweets isn’t going to work effectively, and you’ll ultimately be wasting your time. 

Use the following tips to ensure that you’re making the most of your posts:

 

Tools

Tools like Buffer, Social Sprout and Hootsuite are great starting points, but you can also do some research on other social media analytic tools that will work best for you and your business. 

By using these types of tools, you’ll be able to analyze and track trends – what are people commenting on? What types of posts are getting the most engagements?

Taking this information and modifying your content to the right audience and on the right posts will boost your marketing campaign.

 

Time

Timing is everything when it comes to posting on social media. 

What’s the point of posting your content if no one is there to see it?

By using the social media analytic tools, you can use auto post features that automatically post during peak times based on each specific social media platform.

For example, it’s best to post at 3 p.m. during the working week when posting to Twitter. 

Ultimately, it all comes down to tracking trends and making sure you’re posting when it’s statistically effective.  

 

Audience

If you don’t know who you’re speaking to, you can’t create content that will be tailored to your audience. 

Get to know who your customers are (that’s where your tools come in!) and find out what types of things they’re questioning. 

Take a look at other factors.

For example:

  • Customer service- Are you receiving tons of phone calls or emails regarding a specific question? Use this as fuel to create content that addresses these concerns.
     
  • Sales – What are your customers buying? Anything that just isn’t selling? This is a great way to see what type of people your customers are by seeing what they consume the most (and the least). 
     
  • Social media – With social media booming, most customers reach out to a company’s Facebook or Twitter to air their grievances. Take a look at your social media pages to see what customers are saying. 

    This will give you an idea of what you need to work on (or keep doing!) 
     

Engagements 

Interacting with your customers on social media is imperative. 

Engagement forges an intimate connection between your brand and your customers. 

There are several ways to get your customers to engage with you. A few to think about:

  • Ask questions – Are you a small floral business? Don’t simply ask for your customer’s favorite flowers – give them a poll to really engage them. For example, ask them what types of arrangements they’d like to see you create next!
     
  • Run a contest – While this is a relatively popular tactic, make your brand stand out by both interacting your customers as well as promoting your business. Ask fans to repost a picture or link with a specific hashtag to enter themselves in a giveaway! 
     
  • Discuss current events – Politics are probably better left alone, but that doesn’t mean you can’t touch on something fun like sports or music events. Get your fans talking by crafting content around a specific event, like the super bowl. 
     
  • Ask them to share – If customers are sharing your posts and links, they’ll be spreading your message to other sets of eyes. If you’re creating blog posts, for example, you can provide the option to “share” the post via Twitter or Facebook. 

By crafting content that reaches out to your customers on a personal level, you’re not only developing your brand but expanding who sees your content. 

 

Creative Content

In order to craft perfect social media solutions, make sure you’re creating content that your viewers understand and are easily readable and viewable. 

It’s also nice to switch up how you present your message to your audience.

Infographics are a great way to get your message across while being easy to read by your customers.

In fact, they are shared 3x more than any other type of visual aid! 

This may be due to the fact that they’re a concise, easy way to view information.

So if your customers are scrolling through their newsfeed, they’re able to quickly scan through the image as opposed to a larger text.

 

Ready

If you’re struggling to mix your social media solutions with your content marketing plan, make sure you’re approaching the solution in the most effective way.

Use your tools: whether they are utilizing applications, engaging with your customers, or creating new and exciting content. 

Whatever you decide, as long as you’re using social media to expand your business, you are already on the winning side.

Tell us, what are some ways you’ve implemented these tips? What was the end result?  

The 8 Content Marketing Trends You Need to Know Today

Changing consumer’s preferences and behaviors can make effective content marketing hard. Discover this year’s content marketing trends here!

You don’t like to brag, but you think that you’re the last person that needs to be told that content is king.

You know that content is important, that’s why it’s been a part of your marketing plan since day one.  You have a very rigid blog publishing schedule, and your social media schedule is even more impressive.

You know how to content market, but do you know the content marketing trends in 2017?

 

Current content marketing trends

Content marketing trends are in a constate state of flux.  One minute everybody wants to be in Snapchat making stories, the next they’re on small forums hoping to make posts go viral.

There isn’t a science to perfect content marketing, but there are certain things that are hot right now.  If you want to market your content the right way, consider using some of these trends in your newest content marketing plan.

 

Go native

Native advertising is a term that’s in the mouths of nearly every marketer, but few know what it truly means.

Native advertising is a simple term for a big concept: advertising material (whether it’s written, audio, or video) that looks like it belongs on the platform it’s being promoted on.

The sponsored content you see included along with a site’s regular content is an example of native advertising.  It’s one of today’s biggest content marketing trends, and when you’re thinking about revamping your content strategy paid content is a must.

Native advertising doesn’t just blend in with the usual site content, it’s also informative and useful to the user.  

Whether it explains an important concept or is related to the main content displayed on the page, any kind of content used for native advertising has to add value for the user.

 

Get great friends

If you want to make sure that you get the best customers, you need to have a messenger that knows what they’re looking for and what they need.

Sometimes the messenger needs to be you, but other times it can be someone else.

Influencer marketing involves getting an established brand ambassador to promote your product, and it’s one of the latest content marketing trends.  

This brand ambassador can be a popular YouTube user or a blogger with higher views.  The only stipulation is that they should be an expert in what you’re selling.

If you sell clothes or make-up, your brand ambassador should be someone that does popular make-up tutorials or is always Snapchatting their outfits.  If you sell unique customized gaming equipment, your brand ambassador should have a YouTube page full of Let’s Plays and ample amounts of game reviews.

 

Make content that stands out

Want to know a good rule of thumb before you write any blog post or create any video?

Do a quick Google search of the title you’re trying to use.  If you can find exact match results, or results that are very similar to what you were planning on doing, you need to find a new topic to write about.

Nobody wants to read or see the same thing repeatedly.  That’s why whatever kind of content you publish needs to be original.

In the past, people would nearly duplicate content they thought was useful or popular.  It’s okay to get inspiration from things you like, but they shouldn’t be carbon copies.

Originality is important when it comes to content.  There are no content marketing trends that can trump having something that’s unique. 

 

Ditch old SEO trends

Remember back in the day where you had to bold, italicize, and underline nearly every keyword if you wanted to improve your rankings?  Did you ever have as many links to other internal pages on your website to help with interlinking?

Those practices should be in the past, and if your website has any traces of old SEO practices they need to be scrubbed away.

Old SEO practices don’t just make content look bad, they can also be negatively affecting your rankings.  

Google updates can penalize old SEO tactics that could be interpreted a spammy or outdated.  Your site content needs an SEO update if you want to stay up to date on current content marketing trends.

 

Have a stellar e-mail marketing campaign

E-mail marketing is still a big part of any effective content marketing strategy.

In the past, some marketers would try to send out as many e-mails as possible and would only look at the open rate of send mail to determine success.  Today’s e-mail marking is a bit more nuanced.

Good marketers look at click-through-rates, link clicks, and other important metrics to determine success.  

Just make sure that you’re sending out good content every time you send out an e-mail.  If you pair that with the right success metrics, and you’ll make a content marketing plan you’re happy with.

 

Get into video

Think about the last time you saw video content online.  For some of you, it was minutes ago when you were on social media, or it could have been when you opened a website.

The bottom line is that video content is popular, and if you want to use the latest content marketing trends you need to have good video content.

Thanks to the popularity of camera phones, it’s easier than ever to produce good video content.

Consider doing a tutorial on something simple to grasp, or just a day in the life post.  As long you produce something that’s valuable to the viewer, video is the right way to go.

 

Go live

Do you feel like you’ve taken video as far as it can go in your content marketing plan?

Instead of recording something and saving it for later, why don’t you do something that’s a bit more in the moment?

Live streaming is one of the top content marketing trends.  Facebook, Instagram, and Snapchat have made it easy to live stream content.

Live streaming is perfect for events or time-sensitive content.  But always remember, there’s nothing wrong with doing it on the fly!

 

Think about new ways to present content

You’ve written blog posts, planned infographics, and made plenty of videos.  What’s next in terms of content marketing trends?

The easiest way to stay up to date on the latest marketing trends is to think about new ways to present what you want to say.

Google cardboard has made it easy for people to make immersive VR experiences.  Other companies have found ways to integrate VR and AR into their marketing.

The important thing is to always stay on top of the latest trends.  Don’t be afraid to try something new, or market in a different way.

 

Continue the convo

Do you have questions about the some of the trends we covered?  Did we miss one of your favorite new content marketing trends?  

Tell us about it in the comments.

How to Increase Blog Traffic With Videos

Looking for advice on how to increase blog traffic? Look to the almighty video. Here’s why you should add them – and how to do it.

When was the last time you read a text-heavy website?

You may love to read books and articles of interest and may see yourself as a voracious reader.  But when you take the time to think about it, when was the last time you gave a website the same attention you’d give a good book?

Website content shouldn’t be written like a book.  

People want scannable content they can glean information from in a few seconds.  In fact, people want to read as little as possible. 

That’s why when people ask how to increase blog traffic, most marketers would advise them to start making their own video content.

 

The benefits of visual content 

If you want a solid content strategy, videos need to be a part of it.

There’s no doubt that video is quickly becoming the preferred form of content online. It’s estimated that 79% of all online content will be video based by 2018.

There are a variety of reasons why video is king.  Advances in mobile and internet tech had made it much easier for people to create and upload videos.  

There’s also no denying that people are naturally drawn to the medium.

People don’t have long attention spans and they only seem to be getting shorter. Video is the perfect form of content to grab people’s attention.  

They don’t have to read or put much effort into being engaged, it just happens as they listen and watch.  

59.1% of marketers believe that video content has the best amount of ROI. Sometimes even having the word “video” in a subject line can make readers more likely to open an email.

 

How to increase blog traffic

If you want to figure out how to increase blog traffic the answer is simple: You produce and post more video content.

You don’t need to be a professional videographer to produce videos people will want to watch.  Your smartphone or laptop camera can easily make something that looks nice and people will want to see.

Since you already have the equipment, we should mention some tips that can help you on your video editing journey.   

 

Start small

Still feeling a bit worried about producing your own content?

While you get into the swing of things, there’s no rule that says you can’t post relevant existing content on your blog.

Do you have a favorite YouTuber that seems to know everything about your industry?  Did you find a video that made you laugh and you couldn’t help sharing on your Facebook?

Embed them in a blog post!

Before you figure out how to increase blog traffic with your own content, share other videos.  Because of the added video content, and you’ll be a bit more comfortable working in the medium.

 

Don’t neglect audio

If you’re making a video you’re focused on visuals, but that doesn’t mean you should forget about audio.

Have you ever seen a great looking video with difficult to hear audio?  There’s nothing less appealing than having to turn up your volume to only sort of hear a video.

Your phone or laptop should have a microphone, but it may not the best for filming. Buy an external microphone you can simply plug into your recording device. Your audio will be crisp, clear, and easy to listen to.

You also should make sure that you aren’t recording in a noisy environment.  A barking dog or noisy fan may not bother you much, but they can easily show up on an audio track.

 

Consider screen capture

Do you feel like you lack a powerful presence when you’re being filmed?  Do you just not feel comfortable being the sole focus of the video?

Do you just not feel comfortable being the sole focus of the video?

If you’re feeling a bit camera shy, why not do a screen capture video? Screen capture could be the answer to your question about how to increase blog traffic with videos. 

Recording your screen can give your readers (or watchers in this case) a new kind of how-to post to enjoy.  You can still incorporate step by step instructions, but now they’ll have visuals to help them along the way.

 

Go beyond your blog

We know that the topic of this post is how to increase blog traffic with videos, but they can do much more than help increase your page visits on your blog.

If you produce good video content, you shouldn’t keep it on your blog.  That great content deserves to be seen as much as possible.

If you have a video you’re really proud of consider posting it on your home page.  It can give new visitors a look into your business and gives them something different from the traditional text-heavy home pages.

You should also post your videos on your social media accounts.  Video content is very popular on Facebook, Twitter, and Instagram.  You could increase your followers and find a new way to engage them.

You should also create a YouTube page for your company.  It helps with exposure and gives people one place to find all of your video content.  

 

Don’t forget your description…

Video content can engage your audience, but they’re still going to have to learn a little about what they’re going to watch.

Write a nice lead-in to your video whenever you post.  Give the viewer just enough information about your video without giving away all of your content.

When you’re writing your description you should think about SEO and use relevant keywords.  A few strategically placed keywords can help new people find your content.  

 

…Or your tags

There are millions of videos on YouTube.  How do you think people find relevant content when there’s so much to sort through?

Tagging videos with the right keywords can help ensure that the right people see your videos.  Do a little research to see what your target audience is searching for, and make sure you use those tags when you upload.

It’s also important to realize that tags work best when they’re specific, not numerous.  Don’t bog down your video with any tag you can think of.  Only choose the most relevant tags for your video.

 

Lights, camera, action!

Now that you have all of the info you need, you’re ready to start using video in your blogs.  We want to see what you’ve come up with!  Post your results in our comments section.  

We want to see what you’ve come up with!  Post your results in our comments section.  

If you want to maximise your content marketing and see results for least effort, just book a consult. 

9 Tweaks That Turn Content Writing Into Writing for SEO

You want to write content that gets your site found – and that means writing for SEO. Here are 9 simple tweaks you can start using today.

Are you writing high-quality content that’s driving next to no traffic to your website?

You’re not alone.

Many companies make the big mistake of believing all they need to do to become an SEO powerhouse is to write fresh content. While original, well-written content is an essential part of SEO practices, there is much more to it than that.

Fortunately, you can master writing for SEO with just nine little tweaks.

 

Keyword Research

You must adopt an SEO mindset.

You are no longer writing solely for the customer. You must also write for Google.

For Google to take notice of you, it has to understand what you are talking about, which is where keyword research comes in.

You must identify the words and phrases people are looking for in the search engine results pages (SERPs), and naturally place them in your fresh, high-quality articles.

So, if Google likes what it reads, you will shoot up the SERPs and will drive more traffic to your website.

Also, there are different Keyword categories, such as:

  • Branded (a name)
  • Long tail (sentences/phrases)
  • Naked links (a URL)
  • Generic (CTAs, such as ‘click here’ or ‘learn more’)
  • LSIs (variations of the main keyword)

For a successful keyword research strategy, you must identify what anchor text you can compete with online. Store the words and phrases in a spreadsheet that you can turn to when writing a new blog.

Don’t forget to make a note of how many times you have used a keyword within the content, so you can alter a strategy with each article.

 

Keyword Density

Keyword density doesn’t mean stuffing a blog with the chosen anchor text.

This isn’t 2010 and you will be penalised for it in the SERPs. What you must do is write high-quality content and naturally incorporate the keyword 2-3 times per 500 words.

You must also add the keyword into a catchy title that will engage readers, and try to place it within the first and last paragraph of an article. 

 

Meta Descriptions

Never underestimate the importance of meta descriptions.

Every page on your website must have a unique meta description, which is a summary of the content on that page. This little description will appear in the search engines. It is almost like an advertisement to encourage people to click on the link. 

So, make the reader believe they would make a big mistake if they failed to visit your website.

 

In-Depth Copy

While you should never write for writing’s sake, you also cannot afford to skimp on content when writing for SEO, either.

While you could say everything in 100 words, you must find something of value to say to your visitors.

Search engines tend to value longer articles over shorter copy, so strive for the 1,000 to 2,000-word count mark and create copy that’s no less than 300 words.

 

Header Tags

Header tags improve an article’s readability. 

Header tags indicate to Google that the article has moved onto a different subject, which makes it easier to categorise the content.

H1 tags are commonly used for the main title on the page, while H2 tags are used for the subsections throughout the article. If you need to divide the content into further sections, that is when you will work your way down from H3 to H6.

Never assume the reader is a novice.

For example, an SEO expert might read this blog to brush up on their knowledge of the different anchor text varieties. So they will scan to the section and will not need to read the sections on keyword density or meta descriptions – because they already know it.

 

Alt Tags

Alt tags are a handy way to provide the reader and Google with a description of an image when it fails to load. 

They can also be an effective way to incorporate a main or LSI keyword into the content, but the keyword must be used to accurately describe the image.

 

Internal Links

Internal linking should become your best friend when writing for SEO and the customer.

By incorporating links to other internal articles or pages, you can help a reader easily navigate their way around your website. This not only ensures you effectively engage with a visitor, but it will improve your bounce rate.

What’s more, the internal linking will associate the URL with the anchor text, which could greatly improve your ranking in the search engines.

Don’t forget to naturally incorporate the navigational links with the targeted keywords, too.

 

Faster Loading Times 

Slow load times result in a slow-performing company.

47% of consumers expect a website to load within two seconds or less.

Customers haven’t got the time or the patience to wait for a website to load, so they will simply click away to a competitor.

It’s not just customers who will have difficulty accessing your articles, either.

Search engines will struggle to crawl through your pages, so they will spend less time on your website, which means your content will become much more difficult to find.

Start by testing your website pages to identify how long it takes for text, images and other content to load. If your content is running slower than a snail, either replace it or delete it.

You should also optimize HTML, Javascript and CSS files to boost a site’s speed.

Improve your load time, improve your ranking. It’s that simple.

 

Sitemap

How can traffic find you if you’re not on the road?

An XML sitemap ensures the search engines can find every page on your website. You just have to submit it to the likes of Google, Bing and Yahoo!

The sitemap will make it easier for search engines to crawl through each page on a website, which will improve its ranking in the SERPs.

WordPress has a built-in sitemap installed, but some other content management systems do not. 

So, check if your CMS platform has a built-in XML sitemap. If it doesn’t, you should take the time to create one.

 

Writing for SEO 

Writing for SEO no longer means writing low-quality copy that’s stuffed with spammy keywords, which offer little no value to the reader.

Companies who deploy content marketing practices can receive 55% more visitors.

It is essential to create high-quality copy that complements your company’s objectives, the visitors’ needs and can aid online marketing, such as social media engagement and a ranking in the SERPs.

Are you looking to leverage content marketing as an ROI driver?

Talk to us, just make a booking here and we can help you.