The Step-By-Step Guide to Outlining a Killer SEO Campaign

The Step-By-Step Guide to Outlining a Killer SEO Campaign

How to Plan a Killer SEO Campaign

You know you need a killer SEO campaign, but you’re not quite sure where to start. No worries. This step-by-step guide lets you know what to prioritize.

With 50% of online traffic for businesses coming through SEO, it’s time to pay attention and craft your own killer SEO campaign.

For many businesses, SEO is just another thing on the ‘to-do list’ that gets avoided due to confusion or lack of motivation.

Well, it’s time to stop neglecting the most important aspect of your online business. Today we are going to let you in on all you need to know to start a killer SEO campaign on your own.

Let’s get to it!

What is SEO?

Search engine optimization (SEO) is the process of applying proven techniques to improve your websites ranking in Google, Bing and other search providers.

In short, it is the strategy to get your content in front of the user when they search for something online.

Why does SEO matter?

A study shows that the number 1 position in Google gets 33% of total traffic for that keyword.

That means 1/3 clients never make it past the number one result! This is bad news for those of you stuck on the 3rd, 5th… or 40th page of search results.

It’s time to bring your business out from the shadowy back pages of search engines and into the light where clients can find you.

How to plan a killer SEO strategy.

Below we are going to share some of our favorite tips from our SEO Kickstarter Program to help you have a killer strategy with killer results.

Do your research first.

Too often we see businesses throw precious time, effort and money into SEO before actually establishing their goals and desired target audience.

We at Blirt are big believers in unifying every aspect of SEO towards the business objective. In order to do that first, you have to actually have a business objective!

Knowing what you want to achieve and who you want to reach will act as a strong foundation to build your SEO strategy on.

There are great tools to research hot keywords, meaning that you can actually craft content around your killer SEO campaign.

By using this strategy you will be giving the client what they want to read and what they want to spend their money on.

Optimize what you already have.

You would be surprised how easy it is to bump from result number 40 to the first page just by making a few changes to already successful online content.

SEO isn’t always about reinventing the wheel, but rather making sure you can get as much mileage and speed out of what you already have.

Simple changes like proper use of heading tags and adding photo alt tags take a few minutes but can have a massive effect on your search ranking.

Have an on-site plan.

On-site SEO is exactly what it says on the tin – the things you can do ON your site to improve your search engine results.

Our on-site strategy is made of 3 main factors:

1. Technical

Creating a sitemap, fixing broken links and using robot txt files can all help improve your ranking by helping Google crawl your site with greater ease.

2. On page

URL optimization, increasing keyword density and having a killer meta description are all part of our on-page strategy to ensure you get the best results.

3. Optin

Research shows that 70% of those who abandon your website will never return.

By providing behavioral analysis of what users do when visiting your site we can better help optimize your chances of higher conversion rates.

Campaign pop-ups, email list sign-up sidebars, and full-page blocks help convert passing visitors into customers and life-long subscribers.

Have an off-site plan.

However, SEO is not just limited to your website.

There are a variety of things you can do OUTSIDE of your site to improve your chances of reaching that sought after number 1 spot on Google.

Our off-site strategy combines the following to craft a killer SEO campaign:

1. Link building.

Backlinks are the backbone to off-site SEO and we can help generate high domain authority links to ensure your website dominates its niche.

2. Making use of influencers.

Leveraging authority bloggers in your niche is a great way to drive traffic and credibility to your business.

Guest posts are a simple yet effective part of a killer SEO strategy.

3. Digital PR.

Digital PR is another powerful way to build your businesses credibility online. We craft high-quality press releases that point clients to what authoritative sources are saying about your brand.

Remember, driving traffic to your business isn’t enough. Clients need to trust your brand before they pay for your services.

PR is one step in building this trust.

4. Local SEO.

Often local SEO can be the most difficult. We can help clean up your local profile through our local SEO audit.

Focusing on local SEO will help you rank on Google Maps and local Google listings. This is a surefire way to ensure your business dominates the local market for your product and services.

Leverage social media, but stop relying on it.

While the benefits of social media are undisputed and you should be making use of every funnel available (do you have a Google + business page?) it has a lower ROI than SEO.

Not to mention social media traffic requires active engagement and consistent posting whereas SEO once set up is automatic.

With social media, you are trying to find customers. With SEO the customers are trying to find you. This is the power of magnetic marketing.

However, social media can be a great place to build backlinks organically with your follower base doing a lot of the work for you. This is an example of leverage social media to improve your SEO.

Hit a home run with a killer SEO campaign.

We like to think of SEO as the classic snowball effect. The more work you put into it, the faster your traffic and online authority will grow.

While there is a steep learning curve to a lot of SEO strategy, it is an aspect of your business that you cannot afford to ignore.

Why not take the hassle out of SEO and allow us to craft a killer SEO campaign for you? Contact us today to receive a FREE consultation and tap into your business’s true potential.

Thanks for reading our guide for a killer SEO campaign, be sure to subscribe to our latest download offer and stay on the list for more Blirt insider SEO tips.

7 Tricks That Will Take Your Facebook Ad Campaign to the Next Level

Are your Facebook ads not seeing the high conversion rates you’d hoped for? 

Considering dropping your Facebook ads altogether because you feel like you’re just wasting a bunch of money? 

If your Facebook ad campaign has completely flopped, don’t get too discouraged. 

Facebook advertising is a tricky game. But it’s a game worth playing if you know the right moves. 

Why? Chances are out of the 1.86 billion monthly active users on Facebook, some of them are interested in your product. 

But let’s be honest- they’re probably not all interested in your product. 

Also, seeing as Facebook advertising makes up 65% of all social ad spending, there’s a good chance that those interested in your product are also seeing a bunch of other ads from competitive businesses hoping to win them over as well. 

So how do you make your ads stand out among the rest? 

Read on to discover the 7 most effective tips to up your Facebook ad campaign game in order crush the competition and bring in those conversion rates you’ve been hoping for. 

 

1. Find Your Target Demographic 

There’s a good chance your marketing for way too broad of an audience for your Facebook ad campaign.

Consumers love it when they feel like an ad is speaking directly to them and addressing their specific needs.  

In order to lock eyes with your consumer and make them feel like they’re the only one in the room, you’ve got to understand your target market and send a message that is relevant to this specific audience. 

For example, if you are trying to sell an at-home workout DVD series without narrowing down your market, the most you can do is talk about how the series will help you lose weight and feel better.

This may be enough to garner some attention from buyer’s, but probably not as much as you’d like. 

However, if you narrow your target marketing to new moms who are trying to get back into shape after being pregnant, you can market the workout series by telling moms the workouts only take up 30 minutes of their day, leaving them plenty of time to tend to their newborn’s needs. 

If you’re not exactly sure who your target demographic is, you can utilize Facebook Audience Insights, a tool that shows you exactly who your target market is by sifting through Facebook data. 

 

2. Create  Multiple Ads Specific to Your Target Demographic

Ok, so you think targeting newbie moms sounds like a great idea for marketing to a specific demographic, but you don’t like that it cuts out half the population. 

No problem. Another trick to succeeding with your Facebook ad campaign is to create multiple buyer personas and develop multiple designs for each one. 

For example, in addition to creating ads that target single moms, you can also create ads that target men trying to build muscle, college students trying to drop their freshman fifteen, or athletes looking for ways to stay in shape in the offseason. 

For each of these demographics, you should come up with several different ad designs. You’ll want to mix and match different copy with different sets of images and test each one in order to see which pair drives the best results. 

 

3. Use Strong Imagery 

Here’s a secret: you know the age old rule, “don’t judge a book by its cover”? No one follows it. 

As it turns out, visual content is just as if not more important influential than textual content. A study conducted at the University of Minnesota revealed presenters with visual aids were 43% more effective at persuading their audiences to take a desired course of action.

Therefore, you need to use striking imagery that will immediately grab your audiences’ attention and compels them to read your message. 

You can use Instagram-like filters to help make your images stand out, but just make sure the images aren’t offensive or too strong. 

 

4. Provide Social Proof 

Think about the last time you bought a new electronic device or researched a new restaurant to check out. If you are anything like any other consumer, your research probably began with customer reviews and testimonials. 

Why? Because customer testimonials are candid. Sorry to say, but customers will believe others far more than they will believe you.

In fact, studies show that 61% of customers read online reviews before purchasing a product and 63% of customers are more likely to make a purchase from a site that has user reviews.

Using social proof in your advertising is an excellent way to build your credibility and prove to potential customers that your product or service is reliable and trustworthy. 

Don’t have any customer testimonials yet?

No problem. Numbers and stats can work well too. For example, if 10,000 people have already purchased your product, let your potential customers know!

 

5. Keep It Real

While customer testimonials help to establish credibility, they mean nothing if you back them up with promises you can’t keep.

For example, don’t claim that the workout DVDs you’re selling will help your consumers lose 20 lbs in one week. Or that the service you’re providing will help your consumer earn $1 million dollars in the next month. 

Ads that make ridiculous promises aren’t attention grabbing- they’re annoying and spammy and will make your potential customers run for the hills. 

Your potential customers aren’t stupid- so don’t do them a disservice by trying to sell them something that isn’t there. 

It’s okay to talk about big results- but just make sure these results are realistic. 

 

6. Make a Call to Action

It’s not enough to just tell your customers about your awesome product or service- you need to send them in the right direction so they can start purchasing!

Your call to action should be an urgent command that is easy to implement and offers high value to the customer. 

For example: “Are you doing your SEO wrong? Enter you URL now to find out.” 

 

7. Link Ads to Landing Pages 

Don’t make the mistake of getting customers all excited about your awesome Facebook ad campaign only to send them on a witch hunt trying to find the product your selling.

Customers don’t have a lot of time to waste, so even if they think your product is what they need, they won’t scour your website trying to find it. 

Steer your customers in the right direction by linking a landing page that reinforces what they saw in the ad in greater detail. 

For example, if your ad is for black cocktail dresses, make sure you link to the page that sells these dresses, and not a page that sells shoes. 

 

Facebook Ad Campaign Overview 

Utilizing these 7 tips, you should be well on your way to creating a killer Facebook ad campaign that boosts your conversion rates. 

All these strategies seem useful but a little bit daunting to implement on your own? No worries. Schedule a free consultation today so we can help you figure out your exact course of action.