Most people get strategic planning and business planning confused.  They’re two very different but equally important tasks.  

What’s the difference?  Here are 10 things a Strategic Plan is not:

  • A business plan

  • A marketing plan

  • A budget

  • Detailed

  • Short Term

  • Static

  • Just a vision statement

  • More than a few pages

  • An exercise done every few years

  • Impossible

What does your strategic plan look like?  Could it be better?