Today’s leading marketing professionals know the importance of social media development.
Social media integration is pivotal for developing your presence and brand.
If you are serious about improving your social media development, you need to read this.
Discover the importance of social media integration here!
The Relationship Between Social Media Integration and Social Media Development
If you want to boost your company’s social media development, then you should know how to incorporate social media integration into your marketing plan.
Many of the most successful social media sites have caught on to integration and used it to benefit their members and themselves.
These include some of the most popular and well-known social media platforms such as Tinder and Instagram. These sites allow visitors to log in via Facebook and offer cross-platform sharing.
Your social media development is key to visibility, advertising and growth.
Integration is an effective way to develop your social media marketing plan.
Here are 5 ways that you can use social media integration to take your social media development to the next level:
How to Use Social Media Integration for Effective Social Media Development
1. Boost Your Social Media Platforms by Integrating a Challenge on Forms of Established Marketing
If you want to boost your social media development, try looking at integrating with forms of already established marketing.
For example, if you send out regular email blasts and have had a decent response, why not use that to feed your social media audience?
Saint Francis University used this tactic by targeting 10,000 alumni through an email marketing campaign. The campaign used the title “Where Are You Now?” to encourage social media sharing.
The results were significant. They reported the following:
- 28% increase in e-mail engagement over the national average
- 4% increase in donations
- 9.4% increase in pledges from the calling program
They were able to successfully increase social media engagement by using their already established email subscribers.
They challenged alumni to post photos and status updates using the question “Where are you now?” And it worked!
2. Use Social Media Icons and Tweetable Lines in Your Messages to Followers
If you send out regular emails then make sure that you add your social media icons and encourage viewers to “connect”.
Another way to integrate social media development into your website and emails is to add a tweetable or shareable message and give the reader the option to “tweet this” or “share this”.
It is an easy way to get your message out…across social media platforms and draw new subscribers in.
3. Allow Users to Log in with Multiple Networks
One way to boost your social media development and save your followers time is to allow logging in with multiple networks.
It is much less time consuming and appealing to potential customers to log in using an account that they have already created, versus going through the steps to create a new one altogether just for your site.
Users who can log in via their already set up Facebook, Twitter or Instagram account, are more likely to get on board as one of your followers.
When you integrate the social media platforms to log in, you can connect with the other platforms easily.
This allows a more seamless cross-platform sharing of information as well.
Following this strategy helps boost your chances of users sharing your posts on additional social media sites.
4. Maintain a Steady Social Media Presence
Your social media development depends on your ability to maintain a steady presence in the social media world.
Make sure that you are using all of the social media outlets to your advantage.
You will need to create an account of all of the major social media networks.
Then, to be truly effective, you must update your status regularly. Interact with other users, and especially with customers.
Many people turn to social media to learn about a company’s brand and philosophy.
It is not enough to have an account. You must make sure that you are active and that you are using the platforms to share information about who you are and what you are doing.
Use the networks to let followers know about upcoming events, share customer reviews and advertise your products or services.
There has never been an easier time to reach mass audiences.
With just a small investment, you can share information with a wide range of potential customers.
Social media engagement is a cost effective way to spread awareness of your brand.
It does not cost anything to be a part of the major social media networks.
With so many people logging in, social media has become one of the most popular ways to advertise and create visibility.
Customers should be able to find out current information about your business and see up-to-date posts on your account page.
If you have not joined the most popular networks, including Linkedin, Instagram, Twitter and Facebook, this should be a top priority!
5. Implement Effective SEO Strategies
Providing relevant creative content in relation to SEO has been proven to be a highly effective SEO tactic.
In a recent study over half (57%) of those interviewed said that relevant content was a highly effective SEO strategy.
Solid social media development is created by providing reliable and credible information to users.
The current available social media networks allow you to share a plethora of information with potential customers.
Customers want the most relevant and dependable information from businesses.
Using your social media presence to offer consumers information that they can use, as well as information that they can trust, is important.
If you want to improve your SEO tactic, you must also provide relevant information based on your business.
This is a critical component of SEO success.
Social media development is crucial to your success in today’s business world.
More and more, customers are relying on social media.
To stay in touch with audiences and create awareness of your brand, you have to keep up with social media platforms.
Social media integration has become a necessary part of marketing.
To reach customers and remain competitive, make sure that you are staying on top of your social media development. And, if you need help with your social media development efforts, we are an email or phone call away.