It is predicted that email usage will reach 3 billion users by 2020

Email is still huge, and people are checking it now more than ever.

Your business can benefit from an email distribution list. If you don’t already have one, you are truly missing out. 

If you already have a distribution list, and you are struggling to find more leads to add to your list, we’ve got you covered.

Read on to see how you can build your email distribution list.

Encourage Your Subscribers to Share

There are tons of ways you can encourage your customers to share your brand, and therefore get more customers and subscribers. 

Social Media

If you are creating engaging content, your current subscribers are going to want to forward your emails off to their family and friends.

Encourage them to share on social media by including a “Tweet this!” or “Share on Facebook” link that will make it easier to do so.

When your customers share your website or emails on a social platform, they are exposing your brand to more pairs of eyes. And these pairs of eyes may become your newest email subscriber. 


Everyone loves a great giveaway. 

Entice your subscribers and customers to join your mailing list in order to be entered.

Or, they can enter your contest or giveaway by entering their email address to win.

Either way, you are getting their email addresses to add to your email distribution list, and they are getting a chance to win free stuff! 

Plus, this way they will tell all of their friends. And then their friends will submit their email addresses, and so on. 

Customer referrals

Even though technology is in, the tried and true word of mouth is not dead. 

If someone likes what you’re providing them, they will tell their friends. Likewise, if they are unhappy with your product or service, they will tell their friends.

So why not give them the incentive to refer your service or product?

Let your email subscribers know that they can get a percentage off your service or product by referring one of their friends. This gets you another subscriber’s email address.

Want to reach out to those customers who aren’t yet on your email distribution list?

Reach out to customers on social media or your website and let them add their email and a friend’s email to get a discount.

Get Customer’s Email When They Buy

If you are running an e-commerce website, this is one of the easiest ways to get your customer’s email addresses.

When they are checking out, make it necessary that they include their email address. 

This way, you won’t have to trick anyone to get their email address. And, they will be able to get confirmation emails.

If you have a brick and mortar storefront, you are in luck.

It is super easy to get your customers’ email addresses when they are purchasing things from your store. 

Have your associates ask for their email address when they make a payment. This way, you will be able to add them directly to your email distribution list.

If you have a customer service line that customers can call in to, have your customer service representatives ask for an email address. This can act as an additional contact method, as well.

Remember, most people are more willing to readily hand over their email than they are their phone number or address. So getting an email address shouldn’t be like pulling teeth. 

Get Their Email from Your Website

Another super easy to way to get those email addresses rolling in is by adding subscription boxes to your website.

There are a couple ways you can do this:

·       Add a question box – Chances are your customers have questions or concerns about your product or services. Give them the opportunity to ask these questions by including a question box directly onto your website. Make sure that you ask them to include their email address as a follow-up contact method. 

·       Add a pop-up – You have probably been to websites that have a pop-up box. These pop-ups show up on the screen as soon as you enter the website. Generally, they will ask you for an email to send you free documents, information, or discounts. This is a great way to get your customers’ email addresses because they are usually getting something out of it.

·       Sign up boxes – These are pretty straightforward. Include these boxes throughout your website. Let your customers know they can join your email distribution list by entering their email. Let them know what types of things you will be sending so they are aware of all the great opportunities they can take advantage of. 

Offer an Upgrade

A fun way to update your email distribution list quickly is by upgrading your content. And who doesn’t love more information?

If you have an active blog, this is a super easy way to get more leads.

In your blog, let your customers know that you are adding additional information to an already popular post. 

Let them know they can receive this upgraded post by joining your email subscription list. 

While this option requires you to do a little extra legwork, the payoff will be great. You will be generating more leads in no time! 

Boost Your Email Distribution List

Email is one of the best ways to reach your audience.

But if you are struggling to get more email addresses, you may be wondering what you can do.

Thankfully, there are tons of options that won’t cost you a lot of cash. And they won’t take a lot of your precious time.

Get creative with your audience. Encourage them to share your brand with their friends, and entice them with free products and giveaways. 

If you have used some of these tactics, which one of these worked the best? Are there any other methods you would add to this list? Let us know all about them in the comments!