Last week Blirt’s Founder and MD, Stuart Leo presented at Property Portal Watch Asia in Bangkok, Thailand.
Speaking to a room of tech leaders and property portal gurus, Stuart outlined the need for data driven customer engagement.
Why? Portals as an industry are under threat from deeper engagement based platforms where smarter, deeper personalisation and behaviour based marketing can be deployed.
Typically this is on platforms like Google or Facebook.
The presentation covered why we live in the Experience Economy and what online portals can do to maximise this opportunity – or be disrupted by the disruptors.
You can download a copy of the presentation here: www.blirt.co/ppw