Customer stories

Tri Training

Blirt helped Tri Training achieve a massive 40% improvement in cost per lead by optimising the customer journey across media, content and email automation.

Context

Blirt were engaged by Tri Training, a QLD based Registered Training Organisation, to help design and build a more sustainable client acquisition program.

The Challenge

The primary challenge was to reduce the cost of sale and identify more effective methods of communicating Tri Trainings education offerings.

The industry was extremely competitive and optimisation across all areas of the sales funnel were required.

The Solution

Blirt brought 3 core skill sets to the table;

  • Digital Media Buying and Insights
  • Creative Design; Communication Messaging & Landing Page Science
  • Pardot Marketing Automation and Lead Nurturing

Blirt designed the marketing automation program to idenitfy, attract, engage, convert and nurture the target prospect.

High Performance Content Marketing

We designed and developed a campaign to identify new prospects via Google Search and built an AdWords media campaign to attract new students.

New prospects registered via the custom landing page and were communicated over time via drip campaigns through Pardot.

 

The Results

Tri Training were achieving a 40% reduction in cost of sale through smarter media buying, creative landing page conversion and content rich lead nurturing.

%

CPL Reduced by 40%

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