Who is MRD
enabling all airlines to create an extraordinary travel experience.
MRD we’re a traditional property marketing and investment sales firm looking to add further depth to their clients through improved service quality offering property and investment opportunities under clear financial planning advice and services.
- Overcoming external perceptions of property investment marketing.
- Addressing a misunderstood message about how MRD help their clients.
- Generating new sales opportunities for both property and financial services.
Blirt utilised our proprietary Brand Anatomy framework for the MRD rebrand and repositioning. We delivered on our four key attributes:
Through research we aligned brand beliefs & activities to organisation strategy and business model.
Through focus, simplify the message to bring clarity to the organisation and their customers.
Through consistency, communicate effectively and with ongoing purpose to inspire customers and internal team members.
Discover the truth insights via customer research and apply this knowledge into improved services, products and organisation performance.
Blirt identified four key advantages which customers believed the brand gave them:
- Expert Knowledge
- A Scientific Approach
- Investment Assistance
- An Enduring Relationships
The repositioning introduced MRD as a Partner and reinforced the “MRD Partners” approach under the promise of “Your Property Partner.”
This brand was expressed through updated collateral including website, video, advertising and corporate identity.
The brand roll out included:
- Corporate Identity
- Content development around key thought leadership topics
- Website development
- Social Media Management
- SEO Keyword monitoring and performance improvement
- Advertising and Lead Nurturing