Customer stories

H.I.S. Travel

ADInstruments’ comprehensive, easy-to-use products are highly-cited in scientific journals and widely-used in classrooms and forward-thinking learning programs.

Context

H.I.S. Travel provide specialist travel solutions to and from Japan.  

Our client had sponsored a Japanese film festival touring across Asia Pacific and needed to capture travel partners attention and secure prospects for engaged marketing. 

 

The Challenge

H.I.S. Travel Australia & New Zealand wanted to engage prospects at the 2015 Japanese Film Festival to inspire them to travel to Japan.

The 2015 Japan Film Festival is held across 5 cities in Australia. The animated film, Miss Hokusai was chosen and as a sponsor vehicle via a 30-sec TVC spot that would run before the start of the film.

While the brief was clear, the challenge was two fold, cost and time. In under two weeks, Blirt needed to deliver a storyboard, messaging, design creatives, film, sound and edit that captured the artesian context of the film festival and communicate the beauty of Japan.

The Solution

Blirt produced a TVC with artistic references to Japanese Anime / flat animation.

The artistry would connect with viewing audience, as the sponsored film, Miss Hokusai is an animated film.

The production method allowed Blirt to respond quickly within a defined budget.

The result was a simple, but beautiful opening sequence to the film festival. 

The Result

This simple but beautiful depiction of Japan through animation was well supported by a background score that comprised of a fusion between bells, drums, and wooden clappers, some of the earliest forms of music in Japan.

The film festival was a success and the client was proud to present quality communication built on the art and style of Japan.

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