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Customer Experience

customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.

10 Practical Digital Marketing Trends You Can Use in 2017

Understanding trends is just the first step in mapping your roadmap to success in a fast moving market. That’s why we’re sharing the 10 practical digital marketing trends of 2017 so you can get traction now!

Digital marketing is crucial in sustaining and growing a successful business.

Technological advances increase the opportunities for you to reach your target market online.

What are they? 

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Welcome To The New Normal – Part 1 of 4

In one of my recent consulting assignments, I was asked to review the digital marketing practices of a leading travel company. More specifically the Chief Marketing Officer of the company put me on the spot and wanted to know if I could help them acquire ‘x’ Marketing Qualified Leads (MQL’s) and convert them to ‘y’ sales over a 12-month period. I paused, smiled, and asked them to give me a day to respond. 

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Building Customer Experience From The Ground Up With Salesforce CRM

ere’s the deal: CRM software has evolved from a simple contact management system into a complex tool. It does more than simply recording your customers’ contact information – it can now also track the details of every interaction and the customer’s position in the sales funnel and provide valuable reporting on the customer experience; the propensity to purchase the next purchases the value of the current purchasers and who is likely to purchase again.

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Marketing Leaders, ‘Are You Driving Performance, Or Telling Your Boss Where You’ve Been?’ Leading vs Lagging Indicators as KPIs

As performance based marketers our role is to bring clarity to the situation, then advise, plan and execute to shift the needle on the business.

Marketing and Sales Leaders are familiar with KPIs (Key Performance Indicators) but not every leader understands how to design KPIs to drive performance, not just report on what happened.

This article is a quick introduction to Leading and Lagging Indicators and gives you some actions to get started on so you can start building better data measures.

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Marketing Leadership: How To Lead Into & Through Market Growth

The statistics tell us that only 1 in 12 entrepreneurs and their organisations make it through to the start up process and find a sustainable path.

That’s less than 9% making it.  It’s not a good rate.

What can you do to learn from other’s mistakes or success?  The Start Up Genome tracked over 3,000 organisations over many years and there are lessons for all in this study. 

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