A positive customer experience is what creates repeat customers. Find out how to use your marketing analytics to enhance customer experiences and your business.read more
It’s always good to know what your marketing efforts are actually doing. In this guide, we’re breaking down the main steps of the digital marketing processread more
Understanding trends is just the first step in mapping your roadmap to success in a fast moving market. That’s why we’re sharing the 10 practical digital marketing trends of 2017 so you can get traction now!
Digital marketing is crucial in sustaining and growing a successful business.
Technological advances increase the opportunities for you to reach your target market online.
What are they?read more
We meet many small to medium businesses who are just doing the very basics with their SEO. However, there is SO MUCH opportunity with just a little bit more effort.
The SEO world has really grown up into content marketing and, like all good marketing, there is both an art & a science to this.read more
We live in the experience economy. An economy driven by experiences and sustained through digital integration and innovation.
How did we get here?
Well here’s digital transformation in 8 steps…read more
Last week Blirt’s Founder and MD, Stuart Leo presented at Property Portal Watch Asia in Bangkok, Thailand.
Speaking to a room of tech leaders and property portal gurus Stuart outlined the need for data driven customer engagement.read more
In one of my recent consulting assignments, I was asked to review the digital marketing practices of a leading travel company. More specifically the Chief Marketing Officer of the company put me on the spot and wanted to know if I could help them acquire ‘x’ Marketing Qualified Leads (MQL’s) and convert them to ‘y’ sales over a 12-month period. I paused, smiled, and asked them to give me a day to respond.read more
ere’s the deal: CRM software has evolved from a simple contact management system into a complex tool. It does more than simply recording your customers’ contact information – it can now also track the details of every interaction and the customer’s position in the sales funnel and provide valuable reporting on the customer experience; the propensity to purchase the next purchases the value of the current purchasers and who is likely to purchase again.read more
Marketing Leaders, ‘Are You Driving Performance, Or Telling Your Boss Where You’ve Been?’ Leading vs Lagging Indicators as KPIs
As performance based marketers our role is to bring clarity to the situation, then advise, plan and execute to shift the needle on the business.
Marketing and Sales Leaders are familiar with KPIs (Key Performance Indicators) but not every leader understands how to design KPIs to drive performance, not just report on what happened.
This article is a quick introduction to Leading and Lagging Indicators and gives you some actions to get started on so you can start building better data measures.read more
The statistics tell us that only 1 in 12 entrepreneurs and their organisations make it through to the start up process and find a sustainable path.
That’s less than 9% making it. It’s not a good rate.
What can you do to learn from other’s mistakes or success? The Start Up Genome tracked over 3,000 organisations over many years and there are lessons for all in this study.read more
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