In the world of campaigns and conversions, nothing makes a manager’s day like a comprehensive report at the end of a marketing campaign.read more
A positive customer experience is what creates repeat customers. Find out how to use your marketing analytics to enhance customer experiences and your business.read more
Artificial intelligence is being implemented into every industry, even digital marketing. Read on to learn what the future holds for AI in digital marketing.read more
There are a lot of different ways you can use your customer database to improve sales. Here’s how to build, grow, and use your customer database for marketing.read more
There are a lot of marketing analytics you can look at from your campaigns, but some are more useful than others. Read on for the analytics you should focus on.read more
Your Google site analytics tell you everything about your site that goes on behind the scenes, such as traffic. Here’s how to understand your Google analytics.read more
OK, here’s a great little infographic from our friends over at Pardot
Vanity metrics are nice, they make us look good to our peers and bosses – sometimes. But they don’t necessarily shift the needle on the business.
We want you to be a champion marketer, so we want you to use a set of metrics that make your CEO and CFO sit up and take notice.
Focus on the better metrics…read more
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