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The Transformation Blog

What is Marketing Cloud and why do I need it?

Marketing Cloud is the marketing platform of Salesforce’s Customer Relationship Management (CRM) system that primarily assists small and medium enterprises (SMEs) get the most from their marketing efforts by better segmenting audiences and helping them improve engagement.

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Marketing Cloud Release – April 21 2018

We are excited to see some new integrations and productivity enhancements in latest Salesforce Marketing Cloud release that went live on April 21, 2018, especially the added ability to publish directly to Instagram from Social Studio! 

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Choosing the Right Digital Marketing Tech Stack

Did you know that over half of all consumers will immediately walk away from a brand if the customer experience isn’t “personalised” to fit their needs? That the number of lost opportunities ramps up to more than two-thirds of potential customers in B2B markets?

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Digital Advertising is Changing: Are you ready for the New Era?

The internet-based world of advertising, digital marketing, and social media, is a constantly changing, ever advancing progression of new, altered, and innovative. There are advancements happening at such a fast rate, that sometimes it can be hard to keep track and know what is in, what is out, and what is yet to come.

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