H.I.S. Travel – Visit Japan – Content Marketing & Video

H.I.S. Travel – Visit Japan – Content Marketing & Video

Customer stories

H.I.S. Travel

ADInstruments’ comprehensive, easy-to-use products are highly-cited in scientific journals and widely-used in classrooms and forward-thinking learning programs.

Context

H.I.S. Travel provide specialist travel solutions to and from Japan.  

Our client had sponsored a Japanese film festival touring across Asia Pacific and needed to capture travel partners attention and secure prospects for engaged marketing. 

 

The Challenge

H.I.S. Travel Australia & New Zealand wanted to engage prospects at the 2015 Japanese Film Festival to inspire them to travel to Japan.

The 2015 Japan Film Festival is held across 5 cities in Australia. The animated film, Miss Hokusai was chosen and as a sponsor vehicle via a 30-sec TVC spot that would run before the start of the film.

While the brief was clear, the challenge was two fold, cost and time. In under two weeks, Blirt needed to deliver a storyboard, messaging, design creatives, film, sound and edit that captured the artesian context of the film festival and communicate the beauty of Japan.

The Solution

Blirt produced a TVC with artistic references to Japanese Anime / flat animation.

The artistry would connect with viewing audience, as the sponsored film, Miss Hokusai is an animated film.

The production method allowed Blirt to respond quickly within a defined budget.

The result was a simple, but beautiful opening sequence to the film festival. 

The Result

This simple but beautiful depiction of Japan through animation was well supported by a background score that comprised of a fusion between bells, drums, and wooden clappers, some of the earliest forms of music in Japan.

The film festival was a success and the client was proud to present quality communication built on the art and style of Japan.

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Customer Stories

Villa World

Blirt have collaborated for many years on customer experience strategy to deliver a reinvention of the brand and a strong sales, marketing & service program.

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Ingenia Communities

Blirt have developed a customer experience strategy with a reinvention of the brand and a strong digital marketing program.

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Tri Training Reduce CPL by 40%

Tri Training Reduce CPL by 40%

Customer stories

Tri Training

Blirt helped Tri Training achieve a massive 40% improvement in cost per lead by optimising the customer journey across media, content and email automation.

Context

Blirt were engaged by Tri Training, a QLD based Registered Training Organisation, to help design and build a more sustainable client acquisition program.

The Challenge

The primary challenge was to reduce the cost of sale and identify more effective methods of communicating Tri Trainings education offerings.

The industry was extremely competitive and optimisation across all areas of the sales funnel were required.

The Solution

Blirt brought 3 core skill sets to the table;

  • Digital Media Buying and Insights
  • Creative Design; Communication Messaging & Landing Page Science
  • Pardot Marketing Automation and Lead Nurturing

Blirt designed the marketing automation program to idenitfy, attract, engage, convert and nurture the target prospect.

High Performance Content Marketing

We designed and developed a campaign to identify new prospects via Google Search and built an AdWords media campaign to attract new students.

New prospects registered via the custom landing page and were communicated over time via drip campaigns through Pardot.

 

The Results

Tri Training were achieving a 40% reduction in cost of sale through smarter media buying, creative landing page conversion and content rich lead nurturing.

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CPL Reduced by 40%

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Customer Stories

Villa World

Blirt have collaborated for many years on customer experience strategy to deliver a reinvention of the brand and a strong sales, marketing & service program.

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Ingenia Communities

Blirt have developed a customer experience strategy with a reinvention of the brand and a strong digital marketing program.

read more

Instrumental Decisions – Bringing automation to performance.

Instrumental Decisions – Bringing automation to performance.

Customer stories

ADInstruments

ADInstruments’ comprehensive, easy-to-use products are highly-cited in scientific journals and widely-used in classrooms and forward-thinking learning programs.

Context

ADInstruments’ comprehensive, easy-to-use products are highly-cited in scientific journals and widely-used in classrooms and forward-thinking learning programs. For over 25 years, ADInstruments have been successful by developing quality products and providing great service.

In research, the versatile PowerLab data acquisition system with LabChart software can be customised for use in virtually any life science application with ADInstruments’ diverse range of amplifiers, instruments and specialised analysis software.

In education, LabTutor is helping to shape the future of tertiary education across a variety of fields, including physiology, pharmacology and medicine. With content developed in collaboration with experts in the field and an innovative approach to active learning, LabTutor strives to deliver better learning outcomes for students.

 

The Challenge

With a growing team and an expanding global footprint, ADInstruments identified the need to ensure marketing processes were robust enough to be delivered consistently from one market to another, whilst maintaining the flexibility to localise campaigns to the needs of prospects in each region.

Further complicating matters, ADInstruments caters to multiple segments with unique purchasing patterns, requiring the ability to maintain brand level communications whilst supporting messaging and touchpoints for each line of business.

The Solution

ADInstruments invested in developing a marketing strategy that included marketing automation, to ensure the delivery of campaigns wasn’t bottlenecked by manual marketing operations. Pardot was deployed alongside Salesforce to automate the tedious elements of campaign coordination, allowing focus to be applied where value can be added to the customer.

To maximise efficiently and consistency, marketing automation processes were incorporated into new staff onboarding, in addition to regular training. This removed the duplication of efforts and allowed team members to focus on customer-centric marketing communications aligned with a global strategy, rather than each team needing to start each campaign from scratch.

ADInsruments were also able to augment ad-hoc email sends by leveraging Pardot’s ‘drip nurturing’ functionality. Prospects who request more information regarding the suite of ADInstruments’ scientific data acquisition products could enter a communication stream tailored to their area of interest.

Using Pardot’s automation functionality, prospects can be served only relevant content that will based on their individual characteristics and behaviours. Further abandoning a ‘one-size-fits-all’ marketing approach, the interactions with each nurturing stream can then be evaluating to ensure programs are continually optimised and tailored to the prospect’s needs.

“The impact of aligning sales and marketing teams was realised almost immediately. Information that was previously warehoused was made accessible, such as prospects interaction with marketing channels being made available to the sales team from within Salesforce.

Although we are at the beginning of our journey, we are already seeing the benefits of optimising our marketing based on real-world data”
– Julie Curphey, ADInsruments Chief Marketing Officer

To ensure an optimal customer experience, ADInstruments also leveraged Pardot’s lead scoring functionality to monitor a prospect’s engagement, ensuring the business development teams could contact customers at the right time in the purchasing process.

 

Pardot Marketing Automation

With a wide range of products and marketing touchpoints, manually estimating an individuals’ level of interest previously proved almost impossible. With Pardot, these scores are now automatically applied – not simply at a touchpoint level, but relative to each segment.

Pardot seamlessly integrates with Salesforce, allowing the sales team to easily view a customer’s score alongside each of the contributing marketing channels and tailor the service offering accordingly.

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“Rather than settling for ‘marketing for the sake of marketing’, we are ensuring that attention is given to meaningful strategy, rather than diverting resources to manually campaign delivery.”

ADI

The Results

Previously, an obstacle to delivering effective campaigns in a timely manner was the resource-intensive nature of the operating a campaign. With team members spending time combing through databases of prospects, cross-checking content with other regions and manually setting up each campaign.

With a centralised platform, hosted in the cloud and accessible everywhere, marketing teams are now able to leverage campaign frameworks, prospects lists and marketing assets for each campaign without having to reinvent the wheel for each touchpoint.

ADInstruments are also able to notify existing customers of new software releases and new features without the need to manually determine which group of prospects. With best-in-class version adoption, the development teams are able to focus on containing to innovate.

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Customer Stories

Villa World

Blirt have collaborated for many years on customer experience strategy to deliver a reinvention of the brand and a strong sales, marketing & service program.

read more

Ingenia Communities

Blirt have developed a customer experience strategy with a reinvention of the brand and a strong digital marketing program.

read more

NWQ – Delivering a return with marketing automation

NWQ – Delivering a return with marketing automation

Customer stories

NWQ Capital

Blirt worked with NWQ to implement marketing automation platforms and position the team to continue to deliver wonderful returns.

Context

FNWQ Capital Management is a boutique Perth-based investment services company led by experienced institutional professionals. NWQ is founded on a core philosophy of absolute return investing.

 

The Challenge

As NWQ Capital Management grows, the need to deliver to its wholesale investors the right message at the right time remains critical.

“Existing marketing campaigns were entirely manual, and as a result the ability to deliver timely and targeted communications were limited”.

With a small but agile team, focus shifted to automating manual sales and marketing processes, freeing up time to focus on the touchpoints that add value to investors and avoiding undifferentiated campaigns.

The Solution

An existing Salesforce Sales Cloud customer, NWQ Capital Management deployed Pardot to allow the business development and marketing teams to align efforts.

The implementation of Pardot ensured that content reached the right prospects and in-depth reporting brought clarity to the marketing decision-making process at a management level.

“Pardot ensured we were able to efficiently manage our own investment in marketing, further enabling us to add value to our investors throughout the on boarding process”.

Leveraging Pardot’s web tracking functionality, NWQ Capital Management was able to highlight areas of the practice’s website that were best serving investor needs.

Where friction points were identified, Pardot landing pages and forms are now able to be easily deployed without the need for IT involvement, enabling the simple gathering of prospects’ details and the delivery of valuable information at a time when it will best benefit the prospect.

 

Pardot Marketing Automation

Leveraging Pardot’s automated ‘drip nurturing’ functionality, the NWQ team is able to ensure investors are kept informed at each stage of the investment process.

The power of fostering a personal connection was further empowered with Pardot by leveraging the built-in Eventbrite integration.

Pardot enabled NWQ to efficiently plan investor events, including managing invitations, attendee records and post-event follow up.

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“Pardot allowed us to ensure that investors were kept at the centre of all marketing decisions, taking away the concern of marketing operations being the bottleneck to delivering campaigns.” NWQ

The Results

NWQ Capital Management is able to effectively scale the attention to detail that comes with one-to-one communication without losing the personal touch.

Maintaining a close relationship with wholesale investors has always been at the core of NWQ Capital Management’s mission.

 

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Customer Stories

Villa World

Blirt have collaborated for many years on customer experience strategy to deliver a reinvention of the brand and a strong sales, marketing & service program.

read more

Ingenia Communities

Blirt have developed a customer experience strategy with a reinvention of the brand and a strong digital marketing program.

read more

Blirt Kickstarts New Property Brand with Pardot

Blirt Kickstarts New Property Brand with Pardot

Customer stories

Powerful Marketing Automation

We reignited the flame on MRD’s existing client database. Past clients re-emerged, new clients appeared and in total more than 900 new prospects were created over a 90 day period.

Context

Blirt was engaged to relaunch a professional services firm, MRD Partners.

This firm sold investment property, investment assets and financial services.

As part of the tactical execution on the rebrand program, Blirt launched the new message to their database via paid digital campaigns, existing owned email contacts, and a reinvigorated social media program.

 

The Challenge 

The primary challenge was to re-engage clients on the database and draw new prospects into an engagement program.

The secondary challenge was to go to the market and identify potential property investors who may be interested in undertaking further education.

The market was highly competitive and needed a bold, clear statement to cut through.

 

 

The Solution

We designed content and activities across the customer journey which would help drive engagement and next stage conversion.

We built this campaign on Salesforce’s Pardot Digital Marketing platform which provided customer insights, engagement scores and clear ROI on spend.

At the start of the journey we identified education resources which could be helpful in attracting new prospects and also in re-engaging past clients.  Specifically, we produced a book called Property Investing in a Post GFC World.

This piece of primary content was supported with social media messaging, automated education based email follow ups and strategic surveys.

The campaign included:

  • Strategic Paid Digital Media Buys
  • Database email sends
  • Profile and Segmentation via automation rules and Grade / Score matrix
  • Online advertising tracking via UTM tags Landing page management
  • Social media tracking
  • Drip campaign – lead nurturing
  • Online survey’s and purchaser intent tracking
  • Detailed campaign tracking delivered via Pardot and provided key insights into the CRM.

The Results

Past clients re-emerged, new clients appeared and in total more than 900 new prospects were created over a 90 day period.

Our client went on to achieve an 85% conversion rate on the next phase of the funnel of events and education seminars.

 

During the campaign prospects and existing contacts were surveyed on buying intention and product aspiration. 

This identified: 

Up to $85m in capital available across potential purchasers

The ideal investment product through smart surveys captured during the campaign. These detailed specifics on what clients desired in products and their ideal price points.

 

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Customer Stories

Villa World

Blirt have collaborated for many years on customer experience strategy to deliver a reinvention of the brand and a strong sales, marketing & service program.

read more

Ingenia Communities

Blirt have developed a customer experience strategy with a reinvention of the brand and a strong digital marketing program.

read more